{"id":27874,"date":"2026-01-10T04:04:36","date_gmt":"2026-01-10T04:04:36","guid":{"rendered":"https:\/\/www.benhams.com\/news\/?p=27874"},"modified":"2026-02-02T05:13:24","modified_gmt":"2026-02-02T05:13:24","slug":"show-home-success-story-e14-london","status":"publish","type":"post","link":"https:\/\/www.benhams.com\/news\/home-furnishing\/show-home-success-story-e14-london\/","title":{"rendered":"Show home triggers a mini sales boom in E14"},"content":{"rendered":"

\"Living<\/p>\n

A view of the River Thames alone is no longer guaranteed to boost sales in London\u2019s E14, a neighbourhood which is heavily populated with amenities-rich high rises. Developers FEC reached out to us to create another show home in their 65-storey Aspen building. Show homes are a proven sales tool. They increase return on investment by helping buyers emotionally commit faster and with more confidence. This is why most developers now rely on high-quality show homes to drive interest, accelerate decisions, and maximise return on investment.<\/p>\n

Corporate buyers expect something special<\/h2>\n

Located adjacent to London\u2019s Canary Wharf, one of the world\u2019s top financial powerhouses, the target audience included the world of global finance. Such high-flying individuals would expect quality and excellence. The design team\u2019s plans centred around the need to demonstrate that high-rise luxury could be warm and inviting. The show apartment\u2019s layout required a thoughtful layout and design, which is a speciality of the InStyle team.<\/p>\n

Subtle d\u00e9cor that provides a welcome<\/h2>\n

The foundational d\u00e9cor was rendered in mellow, neutral tones, with furniture selected mainly from our design partner\u2019s Diamond Package, which provides just the right level of exclusivity to deliver a good return. This was complemented by elements of their Gold Package, which controlled costs while maintaining standards. <\/p>\n