{"id":28,"date":"2012-09-17T10:22:14","date_gmt":"2012-09-17T09:22:14","guid":{"rendered":"https:\/\/www.benhams.com\/news\/?p=28"},"modified":"2026-04-08T10:24:16","modified_gmt":"2026-04-08T09:24:16","slug":"renewed-confidence-in-london-lettings","status":"publish","type":"post","link":"https:\/\/www.benhams.com\/news\/landlords\/renewed-confidence-in-london-lettings\/","title":{"rendered":"Renewed Confidence in London Lettings"},"content":{"rendered":"<p>Job security and confidence in the economy have taken a bit of a battering recently but that seems to be changing as we move into autumn. It\u2019s not just the Olympics that have given London the feel-good factor &#8211; there seems to be a general resurgence in optimism amongst applicants and that\u2019s translated into an upsurge in the <strong>London lettings market<\/strong>. After a lull during the early part of the summer, we\u2019ve just experienced a record August, with many more applicants looking to move and often, with larger budgets than we\u2019ve seen for a while.<\/p>\n<p><!--more--><\/p>\n<h3>A Trend Towards Longer Term Tenancies<\/h3>\n<p>At our Hampstead office, 78% of our new tenancies have been for 24 months with a one year break clause. This suggests greater confidence in job security and a desire by tenants to fix their rent in case rents rise. Tenants also seem to be upping their budgets \u2013 all our deals in\u00a0<a href=\"https:\/\/www.benhams.com\/hampstead\/\">Hampstead<\/a> during August were for over \u00a3410 per week.<\/p>\n<h3>Imperial Wharf Rentals Break New Record!<\/h3>\n<p>Over at Imperial Wharf, St George\u2019s <a href=\"https:\/\/www.benhams.com\/new-developments\/imperial-wharf-london\/\">riverside development in Fulham<\/a> (<a href=\"https:\/\/www.benhams.com\/imperial-wharf\/\">https:\/\/www.benhams.com\/imperial-wharf\/)<\/a>, news is equally upbeat. On August 31st we had 12 tenants move into apartments in a single day! Here too longer tenancies seem to be in demand, with several tenants signing new two year deals.<\/p>\n<p>The period leading up to the Olympics created a rental bubble \u2013 with some properties overpriced and an overstock in some areas. Now though, the market is balancing out again and regaining its equilibrium. Of course, with 37 years\u2019 experience in the rental industry I\u2019ve seen many economic situations come and go but it\u2019s always encouraging to see a return to such optimism in the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Job security and confidence in the economy have taken a bit of a battering recently but that seems to be changing as we move into autumn. It\u2019s not just the Olympics that have given London the feel-good factor &#8211; there seems to be a general resurgence in optimism amongst applicants and that\u2019s translated into an &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.benhams.com\/news\/landlords\/renewed-confidence-in-london-lettings\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Renewed Confidence in London Lettings&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443],"tags":[4],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landlords","tag-london-lettings-market"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":29,"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":28538,"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/posts\/28\/revisions\/28538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/media\/2143"}],"wp:attachment":[{"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benhams.com\/news\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}