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A river view is a strong selling point for a development, but in E14 it is rarely enough. The neighbourhood surrounding Canary Wharf<\/a> is dense with amenities-rich developments, each competing for the attention of discerning London buyers and internationally mobile investors. In such a competitive real estate market, the margin between a development that sells at pace and one that doesn’t often boils down to how well a show home performs.<\/p>\n Knowing this, Far East Consortium Management Ltd collaborated with our furnishing partner, InStyle Direct, to stage a one-bedroom show apartment at Aspen, their striking 65-storey building in Canary Wharf<\/a>. Their previous collaboration had delivered excellent results, and they wanted the same outcome again.<\/p>\n One-bedroom apartments in competitive postcodes live or die on presentation. The challenge was to prove that a compact one-bedroom apartment could feel genuinely luxurious without sacrificing the practicality of it. Layout decisions and strategic design matter enormously at this specification level and sales stage, and the InStyle Direct team approached the staging with that in mind.<\/p>\nThe challenge: getting a compact apartment to do more<\/h2>\n
What the staging needed to achieve<\/h2>\n