{"id":28765,"date":"2026-06-08T07:28:08","date_gmt":"2026-06-08T06:28:08","guid":{"rendered":"https:\/\/www.benhams.com\/news\/?p=28765"},"modified":"2026-06-08T07:28:41","modified_gmt":"2026-06-08T06:28:41","slug":"how-furnished-apartments-drive-sales-in-north-london","status":"publish","type":"post","link":"https:\/\/www.benhams.com\/news\/home-furnishing\/how-furnished-apartments-drive-sales-in-north-london\/","title":{"rendered":"A proven sales catalyst – A furnished apartment triggers further sales in North London"},"content":{"rendered":"

Fruitful collaboration: Professional staging for developers Countryside at their New Avenue development<\/h2>\n

\"Modern<\/p>\n

Our longstanding relationship with the leading UK residential developer, Countryside, continues to flourish as they regularly enlist the expert services of our chosen furnishing design partner. A recent project involved the home staging of a two bedroom apartment at their New Avenue development in North London.<\/p>\n

\"Dining<\/p>\n

The client’s marketing strategy required the property to be furnished to a standard that would ensure instant buyer appeal. It could then be used as a key driver in a series of concentrated sales drives. For this to happen, the project would also have to adhere to a precise budget and an agreed timescale. From consultation to interior design through to furniture installation, our teams delivered on all fronts with time to spare.<\/p>\n

Furnished show home that gives investors a clear picture<\/h2>\n

\"Modern<\/p>\n

Retail investors tend to make decisions based on long-term investment potential as well as value for money. For homebuyers, value is also a priority so creating a show home that purchasers can see themselves living in, buys into this. By utilising the top-selling Gold Furniture Package<\/a>, our design partner’s approach focused on adding value to the property by demonstrating:<\/p>\n

\"Modern<\/p>\n