{"id":1634,"date":"2024-06-17T10:51:58","date_gmt":"2024-06-17T09:51:58","guid":{"rendered":"https:\/\/www.benhams.com\/press-release\/?p=1634"},"modified":"2025-01-21T10:26:51","modified_gmt":"2025-01-21T10:26:51","slug":"is-the-short-let-boom-over-declining-occupancy-rates-drive-a-reduction-in-revenues","status":"publish","type":"post","link":"https:\/\/www.benhams.com\/press-release\/london-property-market\/is-the-short-let-boom-over-declining-occupancy-rates-drive-a-reduction-in-revenues\/","title":{"rendered":"Is the short-let boom over? Declining occupancy rates drive a reduction in revenues"},"content":{"rendered":"<p><img decoding=\"async\" data-src=\"https:\/\/www.benhams.com\/press-release\/wp-content\/uploads\/2024\/06\/pr-2-300x200.jpg\" alt=\"Is the short-let boom over? Declining occupancy rates drive a reduction in revenues\" width=\"300\" height=\"200\" class=\"alignright size-medium wp-image-1635 lazyload\" data-srcset=\"https:\/\/www.benhams.com\/press-release\/wp-content\/uploads\/2024\/06\/pr-2-300x200.jpg 300w, https:\/\/www.benhams.com\/press-release\/wp-content\/uploads\/2024\/06\/pr-2-768x512.jpg 768w, https:\/\/www.benhams.com\/press-release\/wp-content\/uploads\/2024\/06\/pr-2.jpg 900w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/>The latest research from London lettings and estate agent, Benham and Reeves, has shown that while the number of short-term rental properties has climbed across the majority of holiday hotspots, there\u2019s been a reduction in occupancy rates across the board. <\/p>\n<p>Benham and Reeves analysed the current state of the short-term rental market, looking at the level of available market stock, occupancy rates and revenues and how these market metrics have changed over the last year*.<\/p>\n<p>The figures show that there are over half a million active short-let listings across the UK and when it comes to this number, there has been an increase across all but one holiday hotspot analysed by Benham and Reeves. <\/p>\n<p>With 52,494 active listings, London is home to the largest number of short-term lets, with this number having increased by 22% over the last year. Just Manchester has seen a larger increase at 29%, with the Peak District (+18%), Lake District (+15%) and Cotswolds (+10%) also seeing a notable increase. <\/p>\n<p>Somerset, Dorset, Devon and Cornwall have also seen an increase, with just Edinburgh seeing the number of active listings fall year on year (-12%). <\/p>\n<p>However, while many landlords have been tempted away from the private rental sector by the far higher rental incomes secured across the short let space, the figures highlight a worrying trend that could come back to bite them. <\/p>\n<p>All 10 of the areas analysed by Benham and Reeves have seen a reduction in occupancy rates over the last year, with the largest coming across Devon (-16%), Dorset (-14%) and the Cotswolds (-14%).<\/p>\n<p>As a result, annual revenues have also been lacklustre over the last year, with Devon (-7%), Cornwall (-4%), London (-4%) and Manchester (-3%) all seeing an annual drop, while annual revenue growth across Dorset (0%), the Cotswolds (1%) and Somerset (2%) have been largely flat.<\/p>\n<p>The result? A price hike passed onto the consumer in order to help balance the books, with all 10 areas seeing a sharp increase in the average daily rate charged &#8211; the largest of which have been seen across Edinburgh (+18%), the Lake District (+16%), Somerset (13%), the Peak District (+13%) and Cornwall (+10%).<\/p>\n<p><strong>Director of Benham and Reeves, Marc von Grundherr, commented:<\/strong><\/p>\n<p>\u201cMany traditional landlords have succumbed to the allure of the short-term rental market in recent years, as they\u2019ve looked to boost the profit margins of their rental portfolio following a string of legislative changes to the PRS sector. <\/p>\n<p>This is a trend that has continued over the last year with the vast majority of areas we analysed seeing an increase in active listings.<br \/>\nHowever, the data also suggests that the heat may be dying down with respect to consumer demand, with occupancy rates falling significantly and denting annual revenues in the process. <\/p>\n<p>As a result, it seems as though short-let providers have ramped up daily rates in order to compensate, but this is a tactic that is unlikely to resonate with consumers given the current economic landscape.\u201d<\/p>\n<div class=\"table-responsive\">\n<table class=\"press-table text-center table-fixed font-12\" width=\"100%\" border=\"1\">\n<tbody>\n<tr class=\"bg-table-blue\">\n<th>Location<\/th>\n<th>Active listings<\/th>\n<th>Active listings annual change<\/th>\n<th>Occupancy rate<\/th>\n<th>Occupancy rate annual change<\/th>\n<th>Revenue per year<\/th>\n<th>Revenue per year annual change<\/th>\n<th>Average daily rate<\/th>\n<th>Average daily rate annual change<\/th>\n<\/tr>\n<tr>\n<td>Manchester<\/td>\n<td>5,505<\/td>\n<td>29%<\/td>\n<td>51%<\/td>\n<td>-11%<\/td>\n<td>\u00a319,000<\/td>\n<td>-3%<\/td>\n<td>\u00a3124.70<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>London<\/td>\n<td>52,492<\/td>\n<td>22%<\/td>\n<td>61%<\/td>\n<td>-13%<\/td>\n<td>\u00a333,300<\/td>\n<td>-4%<\/td>\n<td>\u00a3190.20<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td>Peak District<\/td>\n<td>5,368<\/td>\n<td>18%<\/td>\n<td>62%<\/td>\n<td>-8%<\/td>\n<td>\u00a336,700<\/td>\n<td>7%<\/td>\n<td>\u00a3186.70<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Lake District<\/td>\n<td>10,461<\/td>\n<td>15%<\/td>\n<td>66%<\/td>\n<td>-12%<\/td>\n<td>\u00a342,400<\/td>\n<td>12%<\/td>\n<td>\u00a3203.10<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Cotswolds<\/td>\n<td>5,701<\/td>\n<td>10%<\/td>\n<td>58%<\/td>\n<td>-14%<\/td>\n<td>\u00a339,500<\/td>\n<td>1%<\/td>\n<td>\u00a3218.00<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>Somerset<\/td>\n<td>5,097<\/td>\n<td>6%<\/td>\n<td>57%<\/td>\n<td>-13%<\/td>\n<td>\u00a331,200<\/td>\n<td>2%<\/td>\n<td>\u00a3178.80<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Devon<\/td>\n<td>14,847<\/td>\n<td>6%<\/td>\n<td>57%<\/td>\n<td>-16%<\/td>\n<td>\u00a334,100<\/td>\n<td>-7%<\/td>\n<td>\u00a3200.40<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>Dorset<\/td>\n<td>9,526<\/td>\n<td>6%<\/td>\n<td>58%<\/td>\n<td>-14%<\/td>\n<td>\u00a334,400<\/td>\n<td>0%<\/td>\n<td>\u00a3196.10<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Cornwall<\/td>\n<td>18,623<\/td>\n<td>5%<\/td>\n<td>60%<\/td>\n<td>-13%<\/td>\n<td>\u00a333,000<\/td>\n<td>-4%<\/td>\n<td>\u00a3187.40<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>Edinburgh<\/td>\n<td>5,379<\/td>\n<td>-12%<\/td>\n<td>73%<\/td>\n<td>-1%<\/td>\n<td>\u00a340,100<\/td>\n<td>17%<\/td>\n<td>\u00a3187.70<\/td>\n<td>18%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<div class=\"table-responsive mt20\">\n<table class=\"press-table text-center table-fixed font-12 w-50\" width=\"100%\" border=\"1\">\n<tbody>\n<tr class=\"bg-table-blue\">\n<th>\n                  Location\n                <\/th>\n<th>\n                  Active listings\n                <\/th>\n<\/tr>\n<tr>\n<td>Est United Kingdom total<\/td>\n<td>528,700<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<div>\n        <small><br \/>\n            <em><br \/>\n              Data sourced from AirDNA*<br \/>\n            <\/em><br \/>\n        <\/small>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The latest research from London lettings and estate agent, Benham and Reeves, has shown that while the number of short-term rental properties has climbed across the majority of holiday hotspots, there\u2019s been a reduction in occupancy rates across the board. Benham and Reeves analysed the current state of the short-term rental market, looking at the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.benhams.com\/press-release\/london-property-market\/is-the-short-let-boom-over-declining-occupancy-rates-drive-a-reduction-in-revenues\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Is the short-let boom over? Declining occupancy rates drive a reduction in revenues&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463],"tags":[],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-london-property-market"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/comments?post=1634"}],"version-history":[{"count":2,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1634\/revisions"}],"predecessor-version":[{"id":1813,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1634\/revisions\/1813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/media\/1635"}],"wp:attachment":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/media?parent=1634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/categories?post=1634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/tags?post=1634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}