{"id":1644,"date":"2024-07-12T11:40:54","date_gmt":"2024-07-12T10:40:54","guid":{"rendered":"https:\/\/www.benhams.com\/press-release\/?p=1644"},"modified":"2025-01-21T10:26:22","modified_gmt":"2025-01-21T10:26:22","slug":"prime-london-demand-climbs-in-quarter-two-reversing-downward-trend-seen-so-far-this-year","status":"publish","type":"post","link":"https:\/\/www.benhams.com\/press-release\/london-property-market\/prime-london-demand-climbs-in-quarter-two-reversing-downward-trend-seen-so-far-this-year\/","title":{"rendered":"Prime London demand climbs in Q2, reversing downward trend seen so far this year"},"content":{"rendered":"

\"PrimeThe latest Prime London Demand Index by London lettings and estate agent, Benham and Reeves, has revealed that prime buyer demand crept up during the first quarter of this year, reversing the negative trends seen during Q1, although demand remains down on an annual basis.<\/p>\n

The Prime London Demand Index by Benham and Reeves monitors demand for London\u2019s most expensive properties based on the level of market activity seen between the \u00a32m to \u00a310m threshold and the super prime market of \u00a310m+. Demand is based on the proportion of all homes listed for sale across the prime market that have already been sold subject to contract. <\/p>\n

Prime market (\u00a32m to \u00a310m)<\/strong><\/p>\n

The latest index shows that across the prime market (\u00a32m to \u00a310m), almost one in five prime London properties had found a buyer in Q2 (19.4%), with demand climbing by 0.4% versus the first quarter, although it remained -3.8% off the same pace seen this time last year. <\/p>\n

Hampstead topped the table in Q2 with the largest quarterly increase at 10%, with Regents Park (+7.5%), Highgate (+7.1%), Barnes (+4.8%) and Wandsworth (+4.8%) also seeing notable uplifts, whilst Chiswick (-14.8%), Putney (-11.4%) and Wapping (-5.9%) saw the largest quarter to quarter reductions in buyer appetites. <\/p>\n

Super prime market (\u00a310m+)<\/strong><\/p>\n

At the very top of London\u2019s property ladder, just 2.2% of all homes listed had secured a buyer in Q2, with super prime demand also creeping up versus Q1 at 0.6%, but again remaining -6.7% down annually. <\/p>\n

Hampstead also saw the largest quarterly demand increase across the super prime market, up +9.5%, with Chelsea (+5.4%), Holland Park (+3.6%), St John\u2019s Wood (+3.2%) and Mayfair (+3.2%) amongst the other largest quarterly increases.<\/p>\n

Director of Benham and Reeves, Marc von Grundherr, commented:<\/strong><\/p>\n

\u201cThe prime London market is one that tends to move slow and steady when compared to the wider UK, but it\u2019s fair to say that it\u2019s been a tentative first six months and the uncertainty of the wider economic landscape has led to a heightened degree of hesitation amongst buyers. <\/p>\n

However, as inflation has eased and the economy has stabilised we\u2019ve seen green shoots of buyer activity emerging and we expect the second half of the year to be more fruitful.\u201d<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n Prime London Market – \u00a32m plus\n <\/th>\n<\/tr>\n
Area<\/th>\nPrime category<\/th>\nQ2 2024<\/th>\nQ Change<\/th>\nAnnual change<\/th>\n<\/tr>\n
Hampstead<\/td>\nPrime NW London<\/td>\n15.6%<\/td>\n10.0%<\/td>\n2.8%<\/td>\n<\/tr>\n
Regents Park<\/td>\nPrime C London<\/td>\n12.9%<\/td>\n7.5%<\/td>\n1.6%<\/td>\n<\/tr>\n
Highgate<\/td>\nPrime NW London<\/td>\n35.9%<\/td>\n7.1%<\/td>\n0.5%<\/td>\n<\/tr>\n
Barnes<\/td>\nPrime SW London<\/td>\n38.1%<\/td>\n5.8%<\/td>\n-4.5%<\/td>\n<\/tr>\n
Wandsworth<\/td>\nPrime SW London<\/td>\n36.6%<\/td>\n4.8%<\/td>\n7.7%<\/td>\n<\/tr>\n
Canary Wharf<\/td>\nPrime E London<\/td>\n12.0%<\/td>\n4.3%<\/td>\n-8.0%<\/td>\n<\/tr>\n
Mayfair<\/td>\nPrime C London<\/td>\n10.6%<\/td>\n3.6%<\/td>\n-0.4%<\/td>\n<\/tr>\n
St John\u2019s Wood<\/td>\nPrime C London<\/td>\n13.0%<\/td>\n3.1%<\/td>\n2.3%<\/td>\n<\/tr>\n
Marylebone<\/td>\nPrime C London<\/td>\n7.2%<\/td>\n2.2%<\/td>\n0.4%<\/td>\n<\/tr>\n
Knightsbridge<\/td>\nPrime C London<\/td>\n10.3%<\/td>\n1.7%<\/td>\n1.1%<\/td>\n<\/tr>\n
Victoria<\/td>\nPrime C London<\/td>\n10.3%<\/td>\n1.7%<\/td>\n-4.0%<\/td>\n<\/tr>\n
Pimlico<\/td>\nPrime C London<\/td>\n12.7%<\/td>\n1.5%<\/td>\n-2.1%<\/td>\n<\/tr>\n
Richmond<\/td>\nPrime SW London<\/td>\n30.7%<\/td>\n1.5%<\/td>\n-18.4%<\/td>\n<\/tr>\n
Battersea<\/td>\nPrime SW London<\/td>\n20.8%<\/td>\n1.1%<\/td>\n5.6%<\/td>\n<\/tr>\n
Belgravia<\/td>\nPrime C London<\/td>\n9.0%<\/td>\n0.9%<\/td>\n-5.0%<\/td>\n<\/tr>\n
Chelsea<\/td>\nPrime C London<\/td>\n13.6%<\/td>\n0.4%<\/td>\n0.7%<\/td>\n<\/tr>\n
Fitzrovia<\/td>\nPrime C London<\/td>\n4.4%<\/td>\n0.0%<\/td>\n-1.1%<\/td>\n<\/tr>\n
Kensington<\/td>\nPrime C London<\/td>\n11.4%<\/td>\n-0.1%<\/td>\n-2.1%<\/td>\n<\/tr>\n
Clapham<\/td>\nPrime SW London<\/td>\n36.8%<\/td>\n-0.5%<\/td>\n-1.7%<\/td>\n<\/tr>\n
Islington<\/td>\nPrime N London<\/td>\n42.9%<\/td>\n-0.7%<\/td>\n-7.1%<\/td>\n<\/tr>\n
Notting Hill<\/td>\nPrime C London<\/td>\n17.9%<\/td>\n-1.4%<\/td>\n-3.4%<\/td>\n<\/tr>\n
Fulham<\/td>\nPrime SW London<\/td>\n23.1%<\/td>\n-1.9%<\/td>\n2.2%<\/td>\n<\/tr>\n
Wimbledon<\/td>\nPrime SW London<\/td>\n28.8%<\/td>\n-2.4%<\/td>\n-8.3%<\/td>\n<\/tr>\n
Maida Vale<\/td>\nPrime C London<\/td>\n11.0%<\/td>\n-3.1%<\/td>\n-1.7%<\/td>\n<\/tr>\n
Holland Park<\/td>\nPrime C London<\/td>\n13.7%<\/td>\n-3.6%<\/td>\n-7.1%<\/td>\n<\/tr>\n
Wapping<\/td>\nPrime E London<\/td>\n0.0%<\/td>\n-5.9%<\/td>\n-35.7%<\/td>\n<\/tr>\n
Putney<\/td>\nPrime SW London<\/td>\n29.6%<\/td>\n-11.4%<\/td>\n-7.2%<\/td>\n<\/tr>\n
Chiswick<\/td>\nPrime SW London<\/td>\n34.2%<\/td>\n-14.8%<\/td>\n-14.5%<\/td>\n<\/tr>\n
Overall average<\/strong><\/td>\n19.4%<\/strong><\/td>\n0.4%<\/strong><\/td>\n-3.8%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n Super Prime London Market – \u00a310m plus\n <\/th>\n<\/tr>\n
Area<\/th>\nPrime category<\/th>\nQ2 2024<\/th>\nQ Change<\/th>\nAnnual change<\/th>\n<\/tr>\n
Hampstead<\/td>\nPrime NW London<\/td>\n9.5%<\/td>\n9.5%<\/td>\n9.5%<\/td>\n<\/tr>\n
Chelsea<\/td>\nPrime C London<\/td>\n5.4%<\/td>\n5.4%<\/td>\n3.4%<\/td>\n<\/tr>\n
Holland Park<\/td>\nPrime C London<\/td>\n3.6%<\/td>\n3.6%<\/td>\n-9.5%<\/td>\n<\/tr>\n
St John\u2019s Wood<\/td>\nPrime C London<\/td>\n6.7%<\/td>\n3.2%<\/td>\n3.4%<\/td>\n<\/tr>\n
Mayfair<\/td>\nPrime C London<\/td>\n5.1%<\/td>\n3.2%<\/td>\n3.5%<\/td>\n<\/tr>\n
Fitzrovia<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Maida Vale<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n-11.1%<\/td>\n<\/tr>\n
Notting Hill<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n-9.1%<\/td>\n<\/tr>\n
Highgate<\/td>\nPrime NW London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Islington<\/td>\nPrime N London<\/td>\n0.0%<\/td>\n0.0%<\/td>\nx<\/td>\n<\/tr>\n
Battersea<\/td>\nPrime SW London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Belgravia<\/td>\nPrime C London<\/td>\n2.7%<\/td>\n-0.4%<\/td>\n-3.9%<\/td>\n<\/tr>\n
Victoria<\/td>\nPrime C London<\/td>\n4.4%<\/td>\n-1.1%<\/td>\n-6.7%<\/td>\n<\/tr>\n
Knightsbridge<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n-2.1%<\/td>\n-4.1%<\/td>\n<\/tr>\n
Kensington<\/td>\nPrime C London<\/td>\n1.3%<\/td>\n-2.2%<\/td>\n-10.6%<\/td>\n<\/tr>\n
Marylebone<\/td>\nPrime C London<\/td>\n2.9%<\/td>\n-3.6%<\/td>\n-2.0%<\/td>\n<\/tr>\n
Regents Park<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n-5.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Overall average<\/strong><\/td>\n2.2%<\/strong><\/td>\n0.6%<\/strong><\/td>\n-6.7%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n
\n
\n
\n The Prime London Demand Index by Benham and Reeves monitors demand for London\u2019s most expensive properties based on the level of market activity seen between the \u00a32m to \u00a310m threshold and the super prime market of \u00a310m+. Demand is based on the proportion of all homes listed for sale across the prime market that have already been sold subject to contract.<\/p>\n

<\/em>
\n <\/small>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The latest Prime London Demand Index by London lettings and estate agent, Benham and Reeves, has revealed that prime buyer demand crept up during the first quarter of this year, reversing the negative trends seen during Q1, although demand remains down on an annual basis. The Prime London Demand Index by Benham and Reeves monitors … <\/p>\n

Continue reading “Prime London demand climbs in Q2, reversing downward trend seen so far this year”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463],"tags":[],"class_list":["post-1644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-london-property-market"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":4,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"predecessor-version":[{"id":1812,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1644\/revisions\/1812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/media\/1645"}],"wp:attachment":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}