{"id":1966,"date":"2025-06-24T15:08:56","date_gmt":"2025-06-24T14:08:56","guid":{"rendered":"https:\/\/www.benhams.com\/press-release\/?p=1966"},"modified":"2025-06-24T15:08:56","modified_gmt":"2025-06-24T14:08:56","slug":"demand-rebounds-for-prime-london-property","status":"publish","type":"post","link":"https:\/\/www.benhams.com\/press-release\/london-property-market\/demand-rebounds-for-prime-london-property\/","title":{"rendered":"Demand rebounds for Prime London property"},"content":{"rendered":"

\"DemandBig ticket buyers returned to the capital in the spring months, the Prime London Demand Index from London lettings and estate agent Benham and Reeves has revealed.<\/p>\n

Between the first and second quarters there was a 1.8% uplift in \u2018demand\u2019 for homes between \u00a32 and \u00a310 million, which is calculated based on the proportion of homes listed for sale that have already been sold subject to contract.<\/p>\n

Demand still lags -1.9% below the second quarter of 2024, which means there\u2019s still potential for more buyers to come to market.<\/p>\n

This year higher-priced London markets have been affected by a tightening of non-dom rules, as there is a 40% inheritance tax on non-doms\u2019 global assets. In November the stamp duty surcharge on additional properties was also increased from 3% to 5%.<\/p>\n

On the flipside the global instability in the Middle East, coupled with Donald Trump\u2019s tariff trade wars, could drive more overseas buyers to invest in the capital\u2019s sought-after property market.<\/p>\n

Prime market (\u00a32m to \u00a310m)<\/strong><\/p>\n

Clapham returned to health in the second quarter of 2025, where demand rose from nothing to 36.9%, making it one of the busiest areas.<\/p>\n

The second fastest growing region was also in South West London, as Wandsworth saw a 5.0% increase in demand quarter-on-quarter, bringing total demand to 31.8%.<\/p>\n

The most in-demand area of all has been Chiswick at 39.3%, followed by Putney, at 37.8%.<\/p>\n

Demand dropped in multiple Central London areas, like Holland Park (-3.4%) and Pimlico (-3.1%), though it fell the most in Richmond (-10.2%) in the South West of the capital.<\/p>\n

On an annual basis Wapping in East London has seen the biggest uplift in demand (18.5%).<\/p>\n

Super prime market (\u00a310m+)<\/strong><\/p>\n

In terms of the \u00a310 million plus market, the highest demand area is Fitzrovia in Central London, at 25.0%.<\/p>\n

This was followed by Victoria (15.6%), also in Central London, as well as Highgate (9.1%) in the North West of the city.<\/p>\n

Demand fell off in areas like Wimbledon and Holland Park, where there were no sales for \u00a310m plus in the second quarter.<\/p>\n

Director of Benham and Reeves, Marc von Grundherr, commented:<\/strong><\/p>\n

\u201cPrime London property buyers are still seeing value in the market, reflected by demand rising as we get into the warmer months of the year.<\/p>\n

\u201cSouth West London is most in-demand, where investors are likely seeing more value compared to the highly developed Central London market.<\/p>\n

\u201cPrime London is commonly seen as a safe haven to park cash in times of global uncertainty, so it remains to be seen if the market will build up more steam in the months ahead.\u201d<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Prime market buyer demand – \u00a32m plus<\/th>\n<\/tr>\n
Area<\/th>\nPrime category<\/th>\nQ2 2025<\/th>\nQ Change<\/th>\nAnnual change<\/th>\n<\/tr>\n<\/thead>\n
Richmond<\/td>\nPrime SW London<\/td>\n28.7%<\/td>\n-10.2%<\/td>\n-2.0%<\/td>\n<\/tr>\n
Holland Park<\/td>\nPrime C London<\/td>\n11.3%<\/td>\n-3.4%<\/td>\n-2.4%<\/td>\n<\/tr>\n
Pimlico<\/td>\nPrime C London<\/td>\n9.2%<\/td>\n-3.1%<\/td>\n-3.5%<\/td>\n<\/tr>\n
Notting Hill<\/td>\nPrime C London<\/td>\n12.8%<\/td>\n-1.6%<\/td>\n-5.2%<\/td>\n<\/tr>\n
St John\u2019s Wood<\/td>\nPrime C London<\/td>\n6.2%<\/td>\n-1.4%<\/td>\n-6.8%<\/td>\n<\/tr>\n
Fitzrovia<\/td>\nPrime C London<\/td>\n4.1%<\/td>\n-1.4%<\/td>\n-0.4%<\/td>\n<\/tr>\n
Victoria<\/td>\nPrime C London<\/td>\n10.5%<\/td>\n-1.1%<\/td>\n0.2%<\/td>\n<\/tr>\n
Kensington<\/td>\nPrime C London<\/td>\n8.7%<\/td>\n-0.7%<\/td>\n-2.7%<\/td>\n<\/tr>\n
Mayfair<\/td>\nPrime C London<\/td>\n3.2%<\/td>\n-0.7%<\/td>\n-7.4%<\/td>\n<\/tr>\n
Belgravia<\/td>\nPrime C London<\/td>\n9.5%<\/td>\n-0.4%<\/td>\n0.5%<\/td>\n<\/tr>\n
Regents Park<\/td>\nPrime C London<\/td>\n3.4%<\/td>\n0.0%<\/td>\n-9.5%<\/td>\n<\/tr>\n
Marylebone<\/td>\nPrime C London<\/td>\n6.0%<\/td>\n0.1%<\/td>\n-1.2%<\/td>\n<\/tr>\n
Wimbledon<\/td>\nPrime SW London<\/td>\n32.4%<\/td>\n0.4%<\/td>\n3.7%<\/td>\n<\/tr>\n
Knightsbridge<\/td>\nPrime C London<\/td>\n6.5%<\/td>\n0.6%<\/td>\n-3.9%<\/td>\n<\/tr>\n
Maida Vale<\/td>\nPrime C London<\/td>\n9.6%<\/td>\n1.0%<\/td>\n-1.4%<\/td>\n<\/tr>\n
Fulham<\/td>\nPrime SW London<\/td>\n20.4%<\/td>\n1.4%<\/td>\n-2.8%<\/td>\n<\/tr>\n
Chelsea<\/td>\nPrime C London<\/td>\n11.6%<\/td>\n1.6%<\/td>\n-2.0%<\/td>\n<\/tr>\n
Chiswick<\/td>\nPrime SW London<\/td>\n39.3%<\/td>\n1.6%<\/td>\n5.1%<\/td>\n<\/tr>\n
Barnes<\/td>\nPrime SW London<\/td>\n32.8%<\/td>\n2.1%<\/td>\n-5.3%<\/td>\n<\/tr>\n
Canary Wharf<\/td>\nPrime E London<\/td>\n10.5%<\/td>\n2.2%<\/td>\n-1.5%<\/td>\n<\/tr>\n
Hampstead Garden Suburb<\/td>\nPrime NW London<\/td>\n10.6%<\/td>\n2.5%<\/td>\n-5.1%<\/td>\n<\/tr>\n
Putney<\/td>\nPrime SW London<\/td>\n37.8%<\/td>\n2.6%<\/td>\n8.1%<\/td>\n<\/tr>\n
Battersea<\/td>\nPrime SW London<\/td>\n18%<\/td>\n2.8%<\/td>\n-2.8%<\/td>\n<\/tr>\n
Islington<\/td>\nPrime N London<\/td>\n34.5%<\/td>\n3.0%<\/td>\n-8.3%<\/td>\n<\/tr>\n
Highgate<\/td>\nPrime NW London<\/td>\n26.3%<\/td>\n4.4%<\/td>\n-9.7%<\/td>\n<\/tr>\n
Wapping<\/td>\nPrime E London<\/td>\n18.5%<\/td>\n4.9%<\/td>\n18.5%<\/td>\n<\/tr>\n
Wandsworth<\/td>\nPrime SW London<\/td>\n31.8%<\/td>\n5%<\/td>\n-4.8%<\/td>\n<\/tr>\n
Clapham<\/td>\nPrime SW London<\/td>\n36.9%<\/td>\n36.9%<\/td>\n0.1%<\/td>\n<\/tr>\n
Overall<\/strong><\/td>\n–<\/strong><\/td>\n17.5%<\/strong><\/td>\n1.8%<\/strong><\/td>\n-1.9%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Prime market buyer demand – \u00a310m plus<\/th>\n<\/tr>\n
Area<\/th>\nPrime category<\/th>\nQ2 2025<\/th>\nQ Change<\/th>\nAnnual change<\/th>\n<\/tr>\n<\/thead>\n
Fitzrovia<\/td>\nPrime C London<\/td>\n25.0%<\/td>\n25.0%<\/td>\n25.0%<\/td>\n<\/tr>\n
Victoria<\/td>\nPrime C London<\/td>\n15.6%<\/td>\n7.7%<\/td>\n11.2%<\/td>\n<\/tr>\n
Highgate<\/td>\nPrime NW London<\/td>\n9.1%<\/td>\n9.1%<\/td>\n9.1%<\/td>\n<\/tr>\n
Belgravia<\/td>\nPrime C London<\/td>\n7.5%<\/td>\n3.4%<\/td>\n4.7%<\/td>\n<\/tr>\n
Chelsea<\/td>\nPrime C London<\/td>\n5.1%<\/td>\n1.9%<\/td>\n-0.3%<\/td>\n<\/tr>\n
Mayfair<\/td>\nPrime C London<\/td>\n4.4%<\/td>\n4.4%<\/td>\n-0.6%<\/td>\n<\/tr>\n
Hampstead Garden Suburb<\/td>\nPrime NW London<\/td>\n3.6%<\/td>\n0.1%<\/td>\n-6.0%<\/td>\n<\/tr>\n
Kensington<\/td>\nPrime C London<\/td>\n1.3%<\/td>\n-0.3%<\/td>\n0.0%<\/td>\n<\/tr>\n
Holland Park<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n-5.0%<\/td>\n-3.6%<\/td>\n<\/tr>\n
Knightsbridge<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Marylebone<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n-2.9%<\/td>\n<\/tr>\n
Maida Vale<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Notting Hill<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Pimlico<\/td>\nPrime C London<\/td>\n0.0%<\/td>\nx<\/td>\nx<\/td>\n<\/tr>\n
Regents Park<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
St John\u2019s Wood<\/td>\nPrime C London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n-6.7%<\/td>\n<\/tr>\n
Islington<\/td>\nPrime N London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Canary Wharf<\/td>\nPrime E London<\/td>\n0.0%<\/td>\nx<\/td>\nx<\/td>\n<\/tr>\n
Battersea<\/td>\nPrime SW London<\/td>\n0.0%<\/td>\n0.0%<\/td>\n0.0%<\/td>\n<\/tr>\n
Wimbledon<\/td>\nPrime SW London<\/td>\n0.0%<\/td>\n-33.3%<\/td>\n0.0%<\/td>\n<\/tr>\n
Putney<\/td>\nPrime SW London<\/td>\n0.0%<\/td>\nx<\/td>\nx<\/td>\n<\/tr>\n
Fulham<\/td>\nPrime SW London<\/td>\n0.0%<\/td>\nx<\/td>\nx<\/td>\n<\/tr>\n
Barnes<\/td>\nPrime SW London<\/td>\n0.0%<\/td>\n0.0%<\/td>\nx<\/td>\n<\/tr>\n
Overall<\/strong><\/td>\n–<\/strong><\/td>\n3.1%<\/strong><\/td>\n0.0%<\/strong><\/td>\n0.9%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n
\n – *The Prime London Demand Index by Benham and Reeves monitors demand for London\u2019s most expensive properties based on the level of market activity seen between the \u00a32m to \u00a310m threshold and the super prime market of \u00a310m+. Demand is based on the proportion of all homes listed for sale across the prime market that have already been sold subject to contract.
\n – Demand data sourced from Rightmove
\n – Q2 2025\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Big ticket buyers returned to the capital in the spring months, the Prime London Demand Index from London lettings and estate agent Benham and Reeves has revealed. Between the first and second quarters there was a 1.8% uplift in \u2018demand\u2019 for homes between \u00a32 and \u00a310 million, which is calculated based on the proportion of … <\/p>\n

Continue reading “Demand rebounds for Prime London property”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[463],"tags":[],"class_list":["post-1966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-london-property-market"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/comments?post=1966"}],"version-history":[{"count":2,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1966\/revisions"}],"predecessor-version":[{"id":1969,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/posts\/1966\/revisions\/1969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/media\/1967"}],"wp:attachment":[{"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/media?parent=1966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/categories?post=1966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benhams.com\/press-release\/wp-json\/wp\/v2\/tags?post=1966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}