![\"Claridges](\"https:\/\/www.benhams.com\/press-release\/wp-content\/uploads\/2022\/06\/claridges-hotel-300x200.jpg\")
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Despite garnering a massive amount of buzz on social media, diners have voted Salt Bae\u2019s Westminster restaurant, Nusr-Et Steakhouse, as one of the very worst in London.<\/p>\n
Research from London lettings and estate agent, Benham and Reeves, can now reveal that to live within arm\u2019s reach of the much-slated establishment, you\u2019re going to have to pay \u00a32,082\/sq ft. That\u2019s a house price premium of 76% when compared to the wider Westminster borough average.<\/p>\n
But what about London\u2019s other more iconic brandmarks?<\/p>\n
The most expensive brandmarks in the capital are located in the W1K postcode area, including three of London\u2019s best hotels in Claridge’s, The Dorchester, and The Connaught. Homes here cost an average of \u00a32,413\/sq ft, a premium of 104% compared to the wider Westminster average.<\/p>\n
Just around the corner from these opulent hotels is White\u2019s, the oldest and most exclusive gentlemen\u2019s club in London. Founded in 1693, current members include Prince Charles and David Cameron. Located in the SW1A postcode area, to buy a home nearby, you\u2019ll have to pay \u00a32,179\/sq ft which is a premium of 85% compared to wider average in the borough.<\/p>\n
In another Westminster postcode area, W1J, which covers much of Mayfair, you\u2019ll find such famous brandmarks as private members club Annabel\u2019s; Michelin starred Chinese restaurant Hakkasan Mayfair; and 5 Hertford Street, once described as London\u2019s most secretive club.<\/p>\n
To buy a home in the same postcode as these establishments will cost an average of \u00a32,057, 74% higher than the borough average.<\/p>\n
Elsewhere across the city, a home close to Harrods in the SW1X postcode area of Kensington & Chelsea will require a premium of 59%.<\/p>\n
To live next to The Shard will require a premium of 39%; while to buy near one of London\u2019s most exclusive athletics clubs, Hurlingham Club in Hammersmith & Fulham, you\u2019re looking at a house price premium of just 2% compared to wider borough average.<\/p>\n
Director of Benham and Reeves, Marc von Grundherr, commented:<\/strong><\/p>\n \u201cLondon is jam-packed with globally renowned brandmarks. Many of them are found within a couple of square miles of each other in prime central London, occupying some of the most rarefied real estate on the planet. That\u2019s why, if you want to live nearby, you\u2019re going to need very deep pockets indeed – similar to a Tory politician, perhaps.<\/p>\n The good news is, however, that London isn\u2019t actually that big. So you can live in a far more affordable part of town and still find yourself within just a 20-30 minute commute of these famous locations. You can even venture south of the river to the city\u2019s most affordable locations and still be able to travel to these iconic London streets in less than an hour, door to door. That\u2019s what makes this city such a wonderful and unique place to live. There is history on the doorstep and global icons all around us.\u201d<\/p>\n Average house price data sourced from Property Data<\/span> and LonRes<\/span><\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":" Despite garnering a massive amount of buzz on social media, diners have voted Salt Bae\u2019s Westminster restaurant, Nusr-Et Steakhouse, as one of the very worst in London. Research from London lettings and estate agent, Benham and Reeves, can now reveal that to live within arm\u2019s reach of the much-slated establishment, you\u2019re going to have to … <\/p>\nWhite’sWestminster\u00a31,181SW1A\u00a32,179\u00a399884.5%<\/p>\n\n\n
\n Table shows famous London brandmarks and the average house price in their postcode areas compared to the average price in the wider boruogh to reveal the brandmark premiums<\/th>\n<\/tr>\n \n London brand-marks<\/th>\n Borough<\/th>\n Borough – outcode average price \u00a3 per sq ft<\/th>\n Postcode district (used)<\/th>\n Postcode district – average price \u00a3 per sq ft<\/th>\n Difference \u00a3 (borough postcode district average vs brandmark postcode district average \u00a3 per sq ft)<\/th>\n Difference % (borough postcode district average vs brandmark postcode district average \u00a3 per sq ft)<\/th>\n<\/tr>\n \n Claridge’s \/ The Dorchester \/ The Connaught<\/td>\n Westminster<\/td>\n \u00a31,181<\/td>\n W1K<\/td>\n \u00a32,413<\/td>\n \u00a31,232<\/td>\n 104.4%<\/td>\n<\/tr>\n \n Nusr-et steakhouse<\/td>\n Westminster<\/td>\n \u00a31,181<\/td>\n SW1X<\/td>\n \u00a32,082<\/td>\n \u00a3901<\/td>\n 76.3%<\/td>\n<\/tr>\n \n Annabel’s \/ Hakkasan Mayfair \/ 5 Hertford Street<\/td>\n Westminster<\/td>\n \u00a31,181<\/td>\n W1J<\/td>\n \u00a32,057<\/td>\n \u00a3876<\/td>\n 74.2%<\/td>\n<\/tr>\n \n The Ned \/ Ned’s Club<\/td>\n City of London<\/td>\n \u00a3848<\/td>\n EC2<\/td>\n \u00a31,470<\/td>\n \u00a3622<\/td>\n 73.3%<\/td>\n<\/tr>\n \n Liberty<\/td>\n Westminster<\/td>\n \u00a31,181<\/td>\n W1B<\/td>\n \u00a31,961<\/td>\n \u00a3780<\/td>\n 66.1%<\/td>\n<\/tr>\n \n Quaglino’s<\/td>\n Westminster<\/td>\n \u00a31,181<\/td>\n SW1Y<\/td>\n \u00a31,917<\/td>\n \u00a3736<\/td>\n 62.4%<\/td>\n<\/tr>\n \n Harrods<\/td>\n Kensington and Chelsea<\/td>\n \u00a31,314<\/td>\n SW1X<\/td>\n \u00a32,082<\/td>\n \u00a3768<\/td>\n 58.5%<\/td>\n<\/tr>\n \n Bvlgari Hotel<\/td>\n Westminster<\/td>\n \u00a31,181<\/td>\n SW7<\/td>\n \u00a31,728<\/td>\n \u00a3547<\/td>\n 46.3%<\/td>\n<\/tr>\n \n The Shard<\/td>\n Southwark<\/td>\n \u00a3693<\/td>\n SE1<\/td>\n \u00a3963<\/td>\n \u00a3270<\/td>\n 38.9%<\/td>\n<\/tr>\n \n The Ivy \/ The Savoy<\/td>\n Westminster<\/td>\n \u00a31,181<\/td>\n WC2<\/td>\n \u00a31,621<\/td>\n \u00a3440<\/td>\n 37.3%<\/td>\n<\/tr>\n \n South Kensington Club<\/td>\n Kensington and Chelsea<\/td>\n \u00a31,314<\/td>\n SW7<\/td>\n \u00a31,728<\/td>\n \u00a3414<\/td>\n 31.5%<\/td>\n<\/tr>\n \n Sky Garden<\/td>\n City of London<\/td>\n \u00a3848<\/td>\n EC3<\/td>\n \u00a31,036<\/td>\n \u00a3188<\/td>\n 22.2%<\/td>\n<\/tr>\n \n Kensington Roof Gardens<\/td>\n Kensington and Chelsea<\/td>\n \u00a31,314<\/td>\n W8<\/td>\n \u00a31,595<\/td>\n \u00a3281<\/td>\n 21.4%<\/td>\n<\/tr>\n \n Hurlingham Club<\/td>\n Hammersmith and Fulham<\/td>\n \u00a3932<\/td>\n SW6<\/td>\n \u00a3954<\/td>\n \u00a322<\/td>\n 2.4%<\/td>\n<\/tr>\n \n London – outcode average overall<\/th>\n –<\/th>\n \u00a3617<\/th>\n –<\/th>\n –<\/th>\n –<\/th>\n –<\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n