Top tips to attract Chinese buyers and tenants

By Marc Von Grundherr

Cultural insights to help you sell or let your property successfully

July 1, 2025 1:17IST

A welcoming entrance brings good fortune, while poor alignment of doors can lead to financial and health worries.

First impressions matter

A balanced home with open space and natural light allows positive energy to flow freely.

Feng Shui is key

A higher land level at the back is lucky, while blocked front views or cluttered entrances should be avoided.

Landscape and surroundings

Chinese buyers prefer homes near top universities but avoid properties close to hospitals, graveyards, or temples.

Location matters

Square and rectangular layouts are favoured, while irregular spaces and sharp corners create disharmony.

Shape and symmetry

Lucky numbers like 3, 6, 8, and 9 attract buyers, while the number 4, symbolising death, is avoided.

The power of numbers

Red brings luck, gold means wealth, and black represents disaster—choose wisely when decorating.

Colours have meaning

Tech-integrated homes with smart features appeal to modern Chinese buyers and tenants.

Smart homes are a mustT

Benham and Reeves offers a dedicated China Desk and Shanghai office to assist Chinese buyers and investors.

Need expert guidance?