Top tips to attract Chinese buyers and tenants
Cultural insights to help you sell or let your property successfully
First impressions matter
A welcoming entrance brings good fortune, while poor alignment of doors can lead to financial and health worries.
Feng Shui is key
A balanced home with open space and natural light allows positive energy to flow freely.
Landscape and surroundings
A higher land level at the back is lucky, while blocked front views or cluttered entrances should be avoided.
Location matters
Chinese buyers prefer homes near top universities but avoid properties close to hospitals, graveyards, or temples.
Shape and symmetry
Square and rectangular layouts are favoured, while irregular spaces and sharp corners create disharmony.
The power of numbers
Lucky numbers like 3, 6, 8, and 9 attract buyers, while the number 4, symbolising death, is avoided.
Colours have meaning
Red brings luck, gold means wealth, and black represents disaster—choose wisely when decorating.
Smart homes are a must
Tech-integrated homes with smart features appeal to modern Chinese buyers and tenants.
Need expert guidance?
Benham and Reeves offers a dedicated China Desk and Shanghai office to assist Chinese buyers and investors.
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