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Home Press releasesProperty marketBuyers face hefty premium for a home gym

Buyers face hefty premium for a home gym

Buyers face hefty premium for a home gymThe latest research by London lettings and estate agent, Benham and Reeves, reveals that nearly a quarter of homes with gyms currently listed on the market have already been snapped up by health-conscious homebuyers, but they’re having to pay a hefty premium for the privilege.

January is often the busiest month of the year when it comes to hitting the gym and it’s no surprise that more than 12% of annual gym sign-ups happen in January.

Benham and Reeves has analysed current for sale stock to see just how much a home complete with a gym will cost you if you want to avoid the gym this January without forsaking your fitness goals.

The data shows that there are currently 25,630 homes with gyms listed for sale across England. However, any buyer who is hoping to secure a home with a gym is going to come face to face with a hefty price tag.

Across England, the average asking price currently sits at £362,175. The average price for a home with a gym, however, is £475,000. This is a premium of 31%, or £112,825.

It’s worth noting that this large premium will be partially due to the fact that homes with gyms are likely to sit at the higher end of the housing market. While it’s not everyone’s idea of a luxury property feature, a good home gym requires space, not to mention an array of pricey equipment.

But there is some good news for homebuyers intent on a home gym and with the purchasing power to afford one.

Of all the homes currently listed on the market with a home gym, less than a quarter (23%) have had an offer made on them, or are currently sold subject to contract.

With such a low level of interest in the current market, those looking to purchase such a property are likely to have the upper hand when it comes to negotiating a discount.

Director of Benham and Reeves, Marc von Grundherr, commented:

“The biggest problem with sticking with a gym routine is that before you can work out, you’ve got to actually get yourself to the gym. Then when you do, you may well find that it’s packed to the rafters and so getting a proper workout done is a long and stressful process.

What better way of bypassing these potential problems than buying a home with a gym already installed?

Of course, the one drawback to having your own home gym is that they require space, not to mention a range of expensive equipment. This unfortunately means that homes boasting home gyms are often found at the top end of the market and the premiums associated with them can be substantially larger than the cost of a gym membership.”

However, most modern property developments do now provide some sort of on-site fitness facility and this can make them very attractive for both buyers and renters alike, as they provide a middle ground between a public and private home gym. In fact, around half of all rental enquiries we receive during the month of January specify they want such a facility, although this demand does tend to subside come February.”

Table shows demand for homes with a gym in England as of 2nd January 2024
Location Total – Home Gym Actual – Home Gym Already Sold – Home Gym Demand – Home Gym
South East 4,298 2,898 1,400 33%
South West 1,850 1,299 551 30%
East of England 2,944 2,082 862 29%
Yorkshire and the Humber 1,282 914 368 29%
East Midlands 1,028 773 255 25%
West Midlands region 1,411 1,089 322 23%
North East 556 435 121 22%
London 10,136 8,459 1,677 17%
North West 2,125 1,778 347 16%
England 25,630 19,727 5,903 23%
Table shows the average price of gym homes (based on current listings) vs the wider average house price in England, alongside % and £ difference
Location Ave (median)
asking price –
Ave (median)
asking price –
home gym
Difference £ Difference %
England £362,175 £475,000 £112,825 31.2%

Gym home demand and premium
Data sourced from Zoopla


About the Author

Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents. With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from 21 prominently located branches and 15 international offices.