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Home Press releasesProperty marketPrime London buyer demand steadies in Q3 with South- West postcodes leading the way
Prime London buyer demand steadies in Q3 with South- West postcodes leading the way
- Property market
- 01.10.25
- Benham & Reeves
The latest Prime London Demand Index by London lettings and estate agent, Benham and Reeves, reveals that buyer demand for prime property across London’s most prestigious neighbourhoods remained broadly flat during the third quarter of the year, dipping by just -0.4% versus Q2 2025 and sitting 0.2% higher than this time last year.
The Prime London Demand Index* by Benham and Reeves monitors demand for London’s most expensive properties based on the level of market activity seen between the £2m to £10m threshold and the super prime market of £10m+. Demand is based on the proportion of all homes listed for sale across the prime market that have already been sold subject to contract.
Prime market (£2m to £10m)
The latest index shows that during Q3 2025, demand for prime London properties sat at 17.2%, meaning just shy of one in five prime London homes had found a buyer.
The most in-demand markets were Putney (40.0%), Barnes (36.4%), Islington (35.8%), Wandsworth (35.4%) and Clapham (32.9%).
The strongest quarterly uplifts were Hampstead (+7.3%), Highgate (+4.5%) and Notting Hill (+4.3%). The largest quarterly declines came in Chiswick (-7.4%), Wapping (-6.8%) and Fulham (-6.2%).
On an annual basis, Putney (+14.4%), Wapping (+11.8%), Chiswick (+5.4%) and Wandsworth (+5.1%) saw the biggest increases.
Super prime market (£10m+)
Across London’s super prime market, demand in Q3 2025 sat at just 4.0%.
Where overall demand was concerned, Barnes (33.3%) led the way, followed by Highgate (15.4%), Hampstead (10.0%), Kensington (6.0%) and Chelsea (5.6%).
Quarterly uplifts were also strongest in Barnes (+33.3%), Highgate (+6.3%) and Hampstead (+6.4%).
The largest quarterly declines came in Victoria (-12.2%) and Fitzrovia (-25.0%).
On an annual basis, Highgate (+15.4%), Hampstead (+2.3%) and Kensington (+3.2%) saw the largest improvements.
Marc von Grundherr, Director of Benham and Reeves, commented:
“The latest figures show that demand across London’s prime and super prime markets has steadied following a more turbulent start to the year, although we’re yet to see any significant momentum build.
South-West London continues to dominate, with neighbourhoods such as Putney, Barnes and Wandsworth proving particularly popular thanks to the combination of value, space and lifestyle they offer compared to the core Central London market.
At the same time, North-West London areas such as Hampstead and Highgate are enjoying renewed momentum, while parts of Central London remain more patchy.
The super prime market has also seen a modest but important rebound, with Barnes leading the way, and this underlines that London’s most exclusive homes remain attractive even against a backdrop of wider economic caution. With the capital’s enduring reputation as a global safe haven for wealth, we expect activity to remain robust into the final quarter of the year.”
| Prime market buyer demand – £2m to £10m | ||||||
|---|---|---|---|---|---|---|
| Area | Prime category | Q3 2025 | Q Change | Annual change | ||
| Hampstead | Prime NW London | 17.9% | 7.3% | -1.7% | ||
| Highgate | Prime NW London | 30.8% | 4.5% | 1.5% | ||
| Notting Hill | Prime C London | 17% | 4.3% | 2.2% | ||
| Holland Park | Prime C London | 15.1% | 3.8% | 3.3% | ||
| Wandsworth | Prime SW London | 35.4% | 3.7% | 5.1% | ||
| Barnes | Prime SW London | 36.4% | 3.5% | 2.1% | ||
| Maida Vale | Prime C London | 12.9% | 3.3% | 3% | ||
| Putney | Prime SW London | 40% | 2.2% | 14.4% | ||
| Kensington | Prime C London | 10.5% | 1.8% | 0.6% | ||
| Islington | Prime N London | 35.8% | 1.3% | 0.6% | ||
| Knightsbridge | Prime C London | 7.6% | 1.1% | -2.4% | ||
| Regents Park | Prime C London | 4.3% | 0.9% | -3.6% | ||
| Mayfair | Prime C London | 3.6% | 0.4% | -1.5% | ||
| Fitzrovia | Prime C London | 3.4% | -0.6% | -0.8% | ||
| St John’s Wood | Prime C London | 5.6% | -0.7% | -6.9% | ||
| Marylebone | Prime C London | 5% | -0.9% | -2.2% | ||
| Richmond | Prime SW London | 27.4% | -1.3% | -5.6% | ||
| Belgravia | Prime C London | 7.9% | -1.7% | -0.1% | ||
| Chelsea | Prime C London | 9.6% | -2% | -1.6% | ||
| Canary Wharf | Prime E London | 8.3% | -2.2% | -1.2% | ||
| Victoria | Prime C London | 7.5% | -3% | -2.3% | ||
| Pimlico | Prime C London | 5.8% | -3.4% | -7.9% | ||
| Battersea | Prime SW London | 14.1% | -3.9% | 1% | ||
| Wimbledon | Prime SW London | 28.5% | -4% | 1.3% | ||
| Clapham | Prime SW London | 32.9% | -4% | -3.9% | ||
| Fulham | Prime SW London | 14.1% | -6.2% | -3.8% | ||
| Wapping | Prime E London | 11.8% | -6.8% | 11.8% | ||
| Chiswick | Prime SW London | 31.9% | -7.4% | 5.4% | ||
| Overall | – | 17.2% | -0.4% | 0.2% | ||
| Prime market buyer demand – £10m plus | ||||||
|---|---|---|---|---|---|---|
| Area | Prime category | Q3 2025 | Q Change | Annual change | ||
| Barnes | Prime SW London | 33.3% | 33.3% | x | ||
| Hampstead | Prime NW London | 10% | 6.4% | 2.3% | ||
| Highgate | Prime NW London | 15.4% | 6.3% | 15.4% | ||
| Kensington | Prime C London | 6% | 4.8% | 3.2% | ||
| St John’s Wood | Prime C London | 3.2% | 3.2% | -3.7% | ||
| Holland Park | Prime C London | 3% | 3% | -0.7% | ||
| Knightsbridge | Prime C London | 2.4% | 2.4% | -0.6% | ||
| Chelsea | Prime C London | 5.6% | 0.4% | 2.4% | ||
| Mayfair | Prime C London | 2.1% | -2.4% | -3.6% | ||
| Belgravia | Prime C London | 3.6% | -3.8% | -1.4% | ||
| Victoria | Prime C London | 3.4% | -12.2% | -4.1% | ||
| Fitzrovia | Prime C London | 0% | -25% | 0% | ||
| Overall | – | 4% | 0.9% | 1.4% | ||
Demand data based on listings sourced from Rightmove (22/09/2025).
About the Author
Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents. With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from 21 prominently located branches and 14 international offices.View all posts by Benham & Reeves