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We start the process of selling your property as soon as you instruct us. Within 24 hours, it will be featured on all the main UK property portals, including Rightmove, Zoopla and Onthemarket, and be seen by millions of prospective buyers. Add to that our own company website which attracts nearly 20,000 unique visitors per month. Bear in mind that the majority of these individuals aren’t just casually browsing – they are looking for something specific: something that only you may be able to provide.

Part science, part intuition, steering potential buyers towards our site in order to show them your property is a major part of our marketing strategy. Our proven expertise in the usage of Google products that fulfil these objectives is put fully at your disposal. We keep abreast of the very latest optimisation techniques that the top search engines are employing, in order to maximise your property’s market exposure and we get results.

Most buyers in London have had previous experience of purchasing a property and many are them are on our database, having signed up for our property alerts. Your property will feature in the various SMS communications that we send out to these individuals and will also be included in strategically targeted e-marketing campaigns. The local knowledge gained by our London and international branches is also an invaluable tool. Accumulated over the years by our offices, it has been consolidated into a list of invaluable contacts and relationships and is now augmented by a dynamic and effective presence on social media. You can be assured that your property will get the reach it deserves.


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Generation Buy. the creation of two million first-time homeowners

The UK Prime Minister, Boris Johnson, has pledged to create two million more homeowners with the introduction of a new 5% deposit mortgage scheme for first-time buyers, aimed at helping younger people in particular get onto the property ladder. At the annual Conservative conference, held virtually this year because of Coronavirus restrictions, the Prime Minister stated that he wanted to ‘fix our broken housing market’ by building more homes and by making mortgages more affordable. The proposal would involve offering long-term fixed rate mortgage deals to first-time buyers who have a 5% deposit. Mr Johnson claimed that this would create two million more owner-occupiers and be ‘the biggest expansion of homeownership since the 1980s’. He also said that it would turn ‘Generation Rent into Generation Buy’. While of course I welcome the Prime Minister’s plan to encourage home ownership by creating two million more homeowners, my feeling is that this is a lovely bit of rhetoric from Boris aimed at fuelling market sentiment, but it does come with a clear and obvious problem. Where are they going to live? Yes, the affordability of homeownership is a problem at present and providing buyers with a foot up via a smaller deposit will help many to overcome this hurdle. In the more inflated markets such as London, it reduces the deposit required by some £25,000 and so the initial saving is notable. However, we’re simply not building enough homes and the government’s head in the sand approach to this burning issue is going to bring about problems when those securing these new mortgages actually look for a home. Unless we address this, we will see house prices continue to climb ever higher as a result of this new initiative, to the detriment of those it’s ironically supposed to help.The new scheme is likely to come into force in 2023, when the Help to Buy scheme ends. The Prime Minister’s announcement comes on top of Stamp Duty savings which property buyers are currently taking advantage of, following the government’s current Stamp Duty reductions which apply to property purchases in England and Northern Ireland until March 31st 2021. This Stamp Duty tax cut is a temporary measure, aimed at boosting the UK’s post lockdown property market, and ends on March 31st 2021. Stamp Duty is payable on completion of a purchase, so if buyers have exchanged contracts but not yet completed, they should do so before March 31st 2021 to take advantage of the tax savings. If you are a buyer, looking for a new property or a second hand property in a new build, please contact our sales team, we have lots of opportunities we can introduce you to.

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