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Home Press releasesProperty marketBuy-to-let investors can benefit from 12% price discounts for unmodernised homes

Buy-to-let investors can benefit from 12% price discounts for unmodernised homes

Buy-to-let investors can benefit from 12% price discounts for unmodernised homesResearch by London lettings and estate agent, Benham and Reeves, shows that buy-to-let investors can snap up unmodernised properties for as much as -12.3% below the average market house price, providing a stellar opportunity for strong and relatively fast investment returns.

Benham and Reeves analysed house price data for 36,175 unmodernised properties currently listed for sale on England’s housing market* and found that, on average, they are priced -7.4% below the wider market average.

While the average house price in England currently stands at £373,156, the average for an unmodernised property is -7.4% lower at £345,504 – a cash difference of -£27,651.

Within regional markets, the discounts available for modernised homes grow even bigger.

In the North West of England, the average house price currently sits at ÂŁ245,065.while the average unmodernised home costs just ÂŁ215,000, marking a saving of -12.3% or -ÂŁ30,065.

In the North East an average price of £149,975 for an unmodernised home is -11.2% below the region’s wider average (£168,970), while the West Midlands and South East offer average discounts of -9.1% and -8.1% respectively.

In London, the average unmodernised discount of -7.4% is equivalent to -£59,000 due to the capital’s valuable property market, while Yorkshire & Humber (-5.9%), the South West (-5.8%), East Midlands (-5.7%), and East of England (-5.6%) all provide savings of more than 5%.

Where are the most unmodernised opportunities found?

In the South West region alone there are currently 5,982 unmodernised homes listed for sale, which is equivalent to 16.5% of the national total.

This is followed by the South East (15.6%), East of England (13.4%), North West (12.6%), West Midlands (10.7%), East Midlands (10.4%), Yorkshire & Humber (10.1%), London (9.1%), and the North East (1.6%).

Director of Benham and Reeves, Marc von Grundherr, commented:

“Unmodernised properties can be snapped up at a significant discount compared to the wider market which makes them a cost-effective investment for landlords who are looking for accessible ways to start or scale a portfolio.

The Decent Homes Standard is set to come back soon with tougher rules, which means lots of landlords will need to upgrade their properties if they are not already doing so. That makes now a great time to snap up older homes at lower prices before demand rises.”

Table shows the average house price for unmodernised properites listed for sale in England and its regions, compared to the wider average house price
Location Est count Weightage Ave (median) price unmodernised Wider area average (median) price Est difference ÂŁ Est difference %
North West 4,574 13% ÂŁ215,000 ÂŁ245,065 -ÂŁ30,065 -12.3%
North East 572 2% ÂŁ149,975 ÂŁ168,970 -ÂŁ18,995 -11.2%
West Midlands region 3,865 11% ÂŁ259,000 ÂŁ285,000 -ÂŁ26,000 -9.1%
South East 5,648 16% ÂŁ450,000 ÂŁ489,500 -ÂŁ39,500 -8.1%
London 3,284 9% ÂŁ736,000 ÂŁ795,000 -ÂŁ59,000 -7.4%
Yorkshire and the Humber 3,659 10% ÂŁ225,000 ÂŁ239,220 -ÂŁ14,220 -5.9%
South West 5,982 17% ÂŁ335,000 ÂŁ355,747 -ÂŁ20,747 -5.8%
East Midlands 3,752 10% ÂŁ240,000 ÂŁ254,500 -ÂŁ14,500 -5.7%
East of England 4,839 13% ÂŁ360,000 ÂŁ381,495 -ÂŁ21,495 -5.6%
England 36,175 100% ÂŁ345,504 ÂŁ373,156 -ÂŁ27,651

-7.4%

Table shows the regional distribution of unmodernised properties currently listed for sale on England’s housing market
Location Est count Est proportion %
South West 5,982 16.5%
South East 5,648 15.6%
East of England 4,839 13.4%
North West 4,574 12.6%
West Midlands region 3,865 10.7%
East Midlands 3,752 10.4%
Yorkshire and the Humber 3,659 10.1%
London 3,284 9.1%
North East 572 1.6%
England 36,175 100.0%
*Unmodernised properties typically have kitchens and bathrooms that have not been updated for several decades, and very dated decorative schemes.
*Unmodernised average house price vs wider average house price data sourced from Property Data (correct as of 03/06/2025)
Price data sourced from PropertyData (correct as of 03/06/2025).
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About the Author

Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents. With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from 21 prominently located branches and 14 international offices.

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