Lettings success at One Clapham – From furnished to let in days

Benham and Reeves offers a quick turnaround letting service, getting new homes rented out within days of handover. This story highlights a successful letting at One Clapham , where our efficient lettings team got an apartment quickly furnished and let within days.

Our lettings team at Imperial Wharf recently secured a 24-month lease for the landlord of a one-bed apartment at One Clapham. Located in a sought-after South West London district, close to the River Thames , this development attracts strong rental demand owing to its unmatched connectivity and high lifestyle appeal. When combined with the right lettings strategy that includes professional furnishing, accurate pricing, and effective marketing, positive outcomes like this show how the right strategy helps landlords letting new-build apartments at One Clapham achieve fast results.

Here’s the lettings success we achieved for our client at a glance

Development: One Clapham Junction

Property type: Furnished apartment

Handover date: 23 January 2026

Furniture installed: 28 January 2026 by InStyle Direct

Offer secured: 28 January 2026

Move-in date: 7 February 2026

Rent achieved: £2,550 pcm

Lease term: 24 months

Why is there a strong demand at One Clapham?

There is high rental demand for homes close to Clapham Junction, which is just a short walk away from One Clapham, offering residents excellent connectivity options for quick access to central London. In addition to being a vibrant Zone 2 neighbourhood, Clapham also offers abundant green spaces, well-regarded schools, and a mix of leisure, retail and other outdoor attractions , making this development all the more attractive to a range of tenant groups, including families, professionals and international students. The development’s high-spec homes with private outdoor spaces for all units and proximity to the Thames are added benefits of living here, driving up rental demand.

Find out why there is high demand for homes close to a railway or Tube station in London.

The role of furnishing in achieving a fast let

Furnished properties let faster

Unlike an unfurnished unit, which is like a blank canvas, furnished homes are ready to move in for short-term or busy tenants, such as professionals, entrepreneurs, and overseas students. In fact, in high-demand areas of London, where apartments are the preferred choice, more than 70% of tenants prefer furnished homes.

Tenants expectations in new-build developments

Landlords who prioritise convenience and comfort by offering tenants fully-furnished, new-build homes in desirable neighbourhoods like Clapham and Battersea attract tenants quickly. Many tenants expect furnishing to be included in the rental package.

How professional furnishing improved market readiness

For this apartment at One Clapham, we engaged our furnishing partner, InStyle Direct (ISD), to set up the interiors with high-quality furnishings and immersive decor. The fast turnaround by ISD ensured the flat was ready in just a day, allowing viewings to start almost immediately.

Reduced void periods for landlords

For landlords in the UK capital, having an express furnishing service provided by their letting agent is a big bonus, as it not only improves yield but also reduces the void periods associated with many unfurnished rental homes.

Read more about the pros and cons of a furnished vs an unfurnished rental home.

Speed to let: From handover to move-in

As the timeline above shows, our lettings team coordinated proactively with ISD to get the home furnished and ready in just five days after its handover from the developer. The design was so appealing that the initial viewings led to a deal with the prospective tenant, who agreed to the asking rent of £2,550 pcm and moved in within 10 days.

What this success shows

This quick success in renting out an apartment at One Clapham shows how important it is to have modern furniture and interior design in a high demand rental location, along with accurate pricing and professional management. For landlords across London, having a lettings and management partner that delivers results quickly is a big boon.

What this means for landlords with upcoming completions

Landlords with upcoming completions at One Clapham or any other new development across London should plan ahead to achieve results quickly.

Instructing before the completion

Instructing a reputable estate agent with decades of local expertise puts landlords in a strong position for success. The agent’s local knowledge, along with the ability to get the home furnished quickly, helps step up marketing efforts to secure a tenant soon.

Maximise rental value with the right furnishing

Essential furnishings that include beds, sofas, a kitchen and dining setups, along with stylish design elements, create an instant appeal by helping viewers envision living comfortably in that space.

You can now choose from a range of design-led furniture packs for your rental property.

Why landlords choose Benham and Reeves

As a leading estate and lettings agent in London with a legacy of over 65 years, Benham and Reeves has helped thousands of local and overseas landlords with a one-stop lettings and property management service. Our services for new-build homes start with taking the handover from the developer to professional furnishings, marketing, viewings and all the other legwork involved in successfully letting a property and managing the tenancy. Our 21 London branches are staffed by local property experts who, along with our international offices, work around the clock to deliver positive results for clients worldwide.

If you are a landlord with an upcoming completion at One Clapham or another new-build development in London, our lettings team can help you secure tenants quickly with accurate pricing, professional furnishing and targeted marketing.