hamburger close
Home Press releasesBuyingHow much does it cost to live near London’s iconic ‘brandmarks’?

How much does it cost to live near London’s iconic ‘brandmarks’?

Claridges Hotel

Despite garnering a massive amount of buzz on social media, diners have voted Salt Bae’s Westminster restaurant, Nusr-Et Steakhouse, as one of the very worst in London.

Research from London lettings and estate agent, Benham and Reeves, can now reveal that to live within arm’s reach of the much-slated establishment, you’re going to have to pay £2,082/sq ft. That’s a house price premium of 76% when compared to the wider Westminster borough average.

But what about London’s other more iconic brandmarks?

The most expensive brandmarks in the capital are located in the W1K postcode area, including three of London’s best hotels in Claridge’s, The Dorchester, and The Connaught. Homes here cost an average of £2,413/sq ft, a premium of 104% compared to the wider Westminster average.

Just around the corner from these opulent hotels is White’s, the oldest and most exclusive gentlemen’s club in London. Founded in 1693, current members include Prince Charles and David Cameron. Located in the SW1A postcode area, to buy a home nearby, you’ll have to pay £2,179/sq ft which is a premium of 85% compared to wider average in the borough.

In another Westminster postcode area, W1J, which covers much of Mayfair, you’ll find such famous brandmarks as private members club Annabel’s; Michelin starred Chinese restaurant Hakkasan Mayfair; and 5 Hertford Street, once described as London’s most secretive club.

To buy a home in the same postcode as these establishments will cost an average of £2,057, 74% higher than the borough average.

Elsewhere across the city, a home close to Harrods in the SW1X postcode area of Kensington & Chelsea will require a premium of 59%.

To live next to The Shard will require a premium of 39%; while to buy near one of London’s most exclusive athletics clubs, Hurlingham Club in Hammersmith & Fulham, you’re looking at a house price premium of just 2% compared to wider borough average.

Director of Benham and Reeves, Marc von Grundherr, commented:

“London is jam-packed with globally renowned brandmarks. Many of them are found within a couple of square miles of each other in prime central London, occupying some of the most rarefied real estate on the planet. That’s why, if you want to live nearby, you’re going to need very deep pockets indeed – similar to a Tory politician, perhaps.

The good news is, however, that London isn’t actually that big. So you can live in a far more affordable part of town and still find yourself within just a 20-30 minute commute of these famous locations. You can even venture south of the river to the city’s most affordable locations and still be able to travel to these iconic London streets in less than an hour, door to door. That’s what makes this city such a wonderful and unique place to live. There is history on the doorstep and global icons all around us.”


Table shows famous London brandmarks and the average house price in their postcode areas compared to the average price in the wider boruogh to reveal the brandmark premiums
London brand-marks Borough Borough – outcode average price £ per sq ft Postcode district (used) Postcode district – average price £ per sq ft Difference £ (borough postcode district average vs brandmark postcode district average £ per sq ft) Difference % (borough postcode district average vs brandmark postcode district average £ per sq ft)
Claridge’s / The Dorchester / The Connaught Westminster £1,181 W1K £2,413 £1,232 104.4%
Nusr-et steakhouse Westminster £1,181 SW1X £2,082 £901 76.3%
Annabel’s / Hakkasan Mayfair / 5 Hertford Street Westminster £1,181 W1J £2,057 £876 74.2%
The Ned / Ned’s Club City of London £848 EC2 £1,470 £622 73.3%
Liberty Westminster £1,181 W1B £1,961 £780 66.1%
Quaglino’s Westminster £1,181 SW1Y £1,917 £736 62.4%
Harrods Kensington and Chelsea £1,314 SW1X £2,082 £768 58.5%
Bvlgari Hotel Westminster £1,181 SW7 £1,728 £547 46.3%
The Shard Southwark £693 SE1 £963 £270 38.9%
The Ivy / The Savoy Westminster £1,181 WC2 £1,621 £440 37.3%
South Kensington Club Kensington and Chelsea £1,314 SW7 £1,728 £414 31.5%
Sky Garden City of London £848 EC3 £1,036 £188 22.2%
Kensington Roof Gardens Kensington and Chelsea £1,314 W8 £1,595 £281 21.4%
Hurlingham Club Hammersmith and Fulham £932 SW6 £954 £22 2.4%
London – outcode average overall £617

Average house price data sourced from Property Data and LonRes


About the Author

Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents. With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from 21 prominently located branches and 14 international offices.