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Home Press releasesBuyingDing Dong – Nation’s favourite front door colour revealed as 40% admit to judging you for these front door faux pas

Ding Dong – Nation’s favourite front door colour revealed as 40% admit to judging you for these front door faux pas

London Color Doors

Research from lettings and estate agent, Benham and Reeves, has revealed which front door colours the nation find the most appealing when looking to buy a home, as a third of homebuyers admit it can influence their decision to view a property, while more than half will judge you as a person based on your front door.

The survey commissioned by Benham and Reeves asked homebuyers to have purchased a property within the last six months, how influential they found the front door when first forming an impression of a property?

57% said it had an impact on their first impression of a property – 31% saying it was a little influential, 21% saying it was somewhat influential and 5% saying it had a big impact.

What’s more, a third said it could influence their decision to view, with 17% admitting they would view a home simply because they liked the front door, while 13% would steer clear of a home if they didn’t like it.

But it’s not just the property itself that a front door can help form opinion on. 55% of homebuyers admitted to judging the person that owned a property based on the state of their front door.

So what should you watch out for when it comes to keeping your front door in tip top condition?

Cracked or dirty glass was the biggest front door faux par for prospective homebuyers, ranking top of the list of things that will create a negative first impression.

Cracked or peeling paint came second, followed by signs of previous damage or repair, leftover Halloween or Christmas decorations and a broken doorbell or knocker.

Reinforced locks or doors sent alarm bells ringing, while joke or offensive doormats, signs that read beware of the dog or kids and themed or musical doorbells were also likely to leave a bad taste with homebuyers.

In terms of colours, Red ranked as the least favourite amongst potential buyers, while yellow, pink, brown and orange are also out of fashion.

So how do you put your best foot forward when it comes to your front door?

Black is the nation’s favourite front door colour but for those who crave a little more colour, blue, white, grey and green also ranked within the top five colours likely to make a good first impression with the nation’s homebuyers.

Director of Benham and Reeves, Marc von Grundherr, commented:

“Your front door can be incredibly influential in forming a good first impression as it’s the first feature a buyer will spend a brief period picking apart as they wait to enter your home. So it’s well worth spending a little time and money to make sure it looks its best as this will help set the tone for the rest of the viewing.

Cracked windows, peeling paint, a broken doorbell, or a wilted Christmas wreath are not a good look, but even the colour of your front door can be influential.

As with most things in the home, you can’t go wrong with a subtle, neutral black or blue and while you may have slightly more colourful tastes, it’s important to remember you are trying to sell and so anything too extravagant could be a potential put off.”

Would your impression of a front door deter or entice you from viewing a property?
Answer Totals
No 69%
Yes, I would view a property just because I liked it 17%
Yes, I would avoid a property if I didn’t like it 13%
How influential was tde front door of a property in forming your first impression of a property when viewing?
Answer Totals
Not at all 43%
A little 31%
Somewhat 21%
Very 5%
How influential was tde front door of a property in forming your first impression of tde existing homeowner when viewing?
Answer Totals
Not at all 45%
A little 27%
Somewhat 23%
Very 5%
Thinking about the front door as a whole, which of the following would make you judge a home negatively? (Tick all that apply)
Answer Totals
Cracked or dirty glass 1st
Cracked or peeling paint 2nd
Signs of previous damage or repair 3rd
Leftover Halloween or Christmas decorations 4th
A broken doorbell of door knocker 5th
Reinforced locks or structure 6th
Joke or offensive doormat 7th
Beware of tde dog’ sign 8th
Beware of tde kids’ sign 9th
A tdemed/musical doorbell 10th
An over tde top door knocker 11th
No junk mail sign’ 12th
An over tde top door number 13th
What is your favourite front door colour?
Favourite Rank
Black 1st
Blue 2nd
White 3rd
Grey 4th
Green 5th
What is your least favourite front door colour?
Least Favourite Rank
Red 1st
Yellow 2nd
Pink 3rd
Brown 4th
Orange 5th

Data Tables Survey of 1,846 recent UK homebuyers carried out by ProperPR on behalf of Benham and Reeves via consumer research platform, FindOutNow, 10th March 2022.


About the Author

Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents. With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from 21 prominently located branches and 14 international offices.