The latest research by London lettings and estate agent, Benham and Reeves,has revealed where cash buyers are securing the biggest property price discounts across the prime London market when compared to those funding their purchase with a mortgage.
Benham and Reeves analysed market data across London’s most sought after postcodes amongst high-end homebuyers to see which was home to the biggest difference between the average cash house price and the average mortgage house price.
Across London’s prime postcodes, cash buyers are currently bagging themselves a saving just shy of £16,000 on average when compared to the price paid by mortgage funded buyers.
The biggest cash discount currently seen across the prime market is in the W1 postcode in Mayfair. Cash buyers are paying an average of ÂŁ2.320m for property in the postcode, ÂŁ81,772 less than their mortgage funded counterparts.
The WC2 postcode in Covent Garden is also gifting cash buyers a considerable saving in the current market, with a ÂŁ54,826 difference between the average cash and mortgage house price.
NW8 in St John’s Wood ranks with the third highest cash property purchase discount with a £40,000 saving.
A further 24 prime London postcodes are seeing homebuyers secure a saving between ÂŁ4,000 and ÂŁ40,000 when compared to those buying with the aid of a mortgage.
The W4, N5 and SW19 postcodes are the only pockets of the prime London market where cash buyers are paying more than those buying with the help of a mortgage,
Director of Benham and Reeves,Marc von Grundherr, commented:
“Cash is always king when it comes to negotiating a better price in the UK property market and this is no different at the very top end.
Regardless of the value of a property, a cash buyer often means a smoother, quicker and more stable selling process as there is no chain beyond them to complicate the transaction. This can be preferable for many sellers but it does often mean adjusting their price expectations for the pleasure.
As a result, cash buyers will often pay less and in the prime market, these discounts can be sizable although still relative to the overall price of a property.
We see many foreign buyers, in particular, benefit from a cash funded purchase as they generally tend to have a strong financial position and are entering the market fresh with no previous purchase slowing them up.
The London market currently provides a very attractive proposition, with a weaker pound and the additional benefit of a stamp duty discount meaning foreign cash buyers are saving themselves quite a considerable sum and are securing extremely good value for money.”
Outcode used |
Area |
Outcode Cash Price |
Outcode Mortgage Price |
Difference – mortgage vs cash ÂŁ |
W1 |
Mayfair |
ÂŁ2,320,293 |
ÂŁ2,402,065 |
-ÂŁ81,772 |
WC2 |
Covent Garden |
ÂŁ1,555,683 |
ÂŁ1,610,509 |
-ÂŁ54,826 |
NW8 |
St John’s Wood |
ÂŁ1,136,728 |
ÂŁ1,176,789 |
-ÂŁ40,061 |
SW13 |
Barnes |
ÂŁ1,181,015 |
ÂŁ1,220,803 |
-ÂŁ39,788 |
SW15 |
Roehampton |
ÂŁ583,213 |
ÂŁ617,015 |
-ÂŁ33,802 |
NW3 |
Hampstead |
ÂŁ1,009,684 |
ÂŁ1,040,376 |
-ÂŁ30,692 |
WC1 |
Camden/Islington |
ÂŁ847,201 |
ÂŁ877,058 |
-ÂŁ29,857 |
NW1 |
Camden Town/Regents Park |
ÂŁ782,843 |
ÂŁ810,432 |
-ÂŁ27,589 |
N6 |
Highgate |
ÂŁ734,830 |
ÂŁ760,727 |
-ÂŁ25,897 |
N1 |
Islington |
ÂŁ693,231 |
ÂŁ717,662 |
-ÂŁ24,431 |
N2 |
East Finchley |
ÂŁ591,768 |
ÂŁ609,757 |
-ÂŁ17,988 |
N7 |
Holloway/Lower Holloway |
ÂŁ508,160 |
ÂŁ526,068 |
-ÂŁ17,909 |
SW11 |
Battersea |
ÂŁ815,987 |
ÂŁ828,781 |
-ÂŁ12,793 |
SW7 |
South Kensington |
ÂŁ2,019,811 |
ÂŁ2,031,473 |
-ÂŁ11,662 |
W8 |
Kensington |
ÂŁ1,820,138 |
ÂŁ1,830,647 |
-ÂŁ10,509 |
SW18 |
Wandsworth |
ÂŁ615,113 |
ÂŁ624,757 |
-ÂŁ9,644 |
SW4 |
Clapham Common |
ÂŁ644,651 |
ÂŁ653,005 |
-ÂŁ8,354 |
W9 |
Maida Vale |
ÂŁ747,490 |
ÂŁ755,720 |
-ÂŁ8,230 |
SW1 |
Westminster |
ÂŁ1,422,724 |
ÂŁ1,430,939 |
-ÂŁ8,214 |
SW3 |
Chelsea |
ÂŁ1,389,583 |
ÂŁ1,397,606 |
-ÂŁ8,023 |
SW10 |
Chelsea |
ÂŁ1,248,939 |
ÂŁ1,256,411 |
-ÂŁ7,472 |
W11 |
Holland Park/Notting Hill |
ÂŁ1,143,772 |
ÂŁ1,150,615 |
-ÂŁ6,843 |
W2 |
Paddington |
ÂŁ1,035,972 |
ÂŁ1,041,953 |
-ÂŁ5,981 |
SW5 |
Earls Court |
ÂŁ1,002,960 |
ÂŁ1,008,751 |
-ÂŁ5,791 |
SW6 |
Fulham |
ÂŁ876,426 |
ÂŁ881,669 |
-ÂŁ5,244 |
W14 |
West Kensington |
ÂŁ809,219 |
ÂŁ814,060 |
-ÂŁ4,842 |
W6 |
Hammersmith |
ÂŁ795,528 |
ÂŁ800,287 |
-ÂŁ4,760 |
W4 |
Chiswick |
ÂŁ732,897 |
ÂŁ723,215 |
ÂŁ9,682 |
N5 |
Highbury |
ÂŁ658,781 |
ÂŁ640,771 |
ÂŁ18,010 |
SW19 |
Wimbledon |
ÂŁ641,664 |
ÂŁ604,434 |
ÂŁ37,230 |
Average |
ÂŁ1,012,210 |
ÂŁ1,028,145 |
ÂŁ15,935 |
Data sourced from the Land Registry Cash vs Mortgage Average House Price data set |