Three furnished White City Living lettings secured in seven days

Any property sitting empty in London will invariably incur costs without providing income, so landlords and investors will often dedicate considerable time and energy towards keeping these “Void Periods” down to an absolute minimum. Leading developer, Berkeley, is in the business of providing swift and safe returns for landlords who buy into their schemes and, in doing so, often enlist our help as well as that of our interior design partners. The sooner a property is let, the sooner it will be profitable, and we have a great track record of helping both Berkeley and investors at the development achieve these goals. White City Living is one of many prestigious London developments where our furnishing partners continually provides timely and effective solutions.

Furniture packs provide ideal solutions for show homes

The job of a show home is to highlight potential and eliminate any guesswork that viewings often entail, as prospective tenants need to see themselves enjoying everything that the property and development have to offer. Time sensitivities and budget considerations also need to be taken into account, and it is in situations like these that curated furniture packs are the most efficient solution. Hand-picked in a variety of themes, colours, and price points, they can be matched to existing décor or used as a template for a completely fresh install.

The client required a fast solution, but as with any project taken on by the team, a high-quality result was essential to meet the landlord’s long-term goals. Our cost-effective Gold Package was selected for two of the units, while our Diamond Package was used to give the third apartment a more upscale look in line with the target tenant. Installation times were staggered in such a way as to enable the marketing campaign for the apartments to proceed as soon as possible. This allowed rental agreements to be made before the project was completed, which, in turn, reduced void periods.

Positive outcomes within seven days

A W12 location will always appeal to professional tenants. Still, our furnishing partners speed and efficiency also attracted interest from the diplomatic sector, resulting in the first two units being snapped up by officials from the Taiwanese embassy. The remaining apartment was rented out to a Japanese corporate professional.

In all three cases, the interiors played a major role in ensuring the tenants that this was the right apartment for them. Finished to a high standard but at a cost that allowed the landlord to market them easily, the three apartments were able to stand out, even in West London’s highly competitive rental market.

Reducing void periods pays off

The central aim was to reduce void periods, and the team successfully met this goal. All three properties were let within a week, and each was able to command premium rental yields due to the high standard of furnishings. For a relatively modest outlay, the landlord was able to secure the ideal tenant demographic while maintaining an almost uninterrupted income stream.

Combining aspirational features with a good return on investment

From consultation to installation and through to almost instant rental agreements, this was a remarkable achievement even by the standards of the London property market. Reflection Apartments has raised the bar in terms of keeping unproductive and unprofitable void periods to an acceptable minimum. Attracting blue-chip renters is a key component of this strategy, and our experience, combined with our furnishing partners experience working in White City Living, continues to provide vital insights into the right kind of furnishings to use in order to achieve this goal. Get in touch to know more.