How to sell your London home quickly in 2025

If you want to sell your house fast, now is the right time. While spring and summer are generally considered good seasons to move houses, Rightmove has reported a 6% spike in home sales this June compared to last year. Despite higher stamp duty thresholds, investors and homebuyers are snapping up good deals as sellers are pricing well, making it a favourable time to sell.

However, sellers should also note that, according to Zoopla reports, 14% more homes are currently on the market than last year, which means more competition among sellers. If your house has to sell fast, it must stand out in terms of pricing, strategy, and timing. While timing the market may not be in your control, the other two surely are.

So, let’s learn how to position your property correctly to fast-track its sale in 2025.

1. Price your property right from day one

While there’s always the urge to make a little more than the market can offer when selling your house, it can lead to delays and misses. Instead, looking up sales data for similar properties in your postcode is a better way to set a more realistic ask. With just a few details about yourself and your property, like its size and location, we can help you with a free and fair valuation. Remember, most buyers are price-sensitive and likely to evaluate their options, making the sale of overpriced units difficult.

2. First impressions matter – Prepare your home for sale

Pictures on the internet and listing portals are where buyers will likely see your house before making an in-person or virtual viewing. Investing in professional photography and creating video tours is a proactive way to market your home for a quick sale. Once your property is due for a viewing, you must ensure it is clutter-free and well-staged to attract potential buyers. Curb appeal is another factor, as the entrance must be welcoming. Tidying the garden, painting the front door and shining the windows surely help.

3. Choose an estate agent with local expertise

Instructing a local London agent with an international presence increases the chances of a quick property sale. In addition to local buyers, it helps if your house is also presented to a broader market of overseas buyers. Experienced agents can distinguish between browsers and serious buyers, saving sellers valuable time. At Benham and Reeves, we have helped thousands of sellers successfully sell their properties over the last 65 years, even when markets have been less favourable. Our step-by-step guide will give insights into the best practices for swift property sales.

4. Market smart – Online listings and targeted exposure

Online listing portals and websites attract thousands of users daily. Many who visit these websites could be genuine buyers looking for valuable deals in your neighbourhood. For maximum reach and visibility, ensure your property is visible as much as possible online and offline. You can also promote or boost your listings across different property portals for faster results. Many portals also offer features like 360-degree virtual tours and professional photography to increase enquiries.

5. Legal preparation can speed up completion

The last thing you want holding back a quick sale is incomplete paperwork and document issues. Paperwork such as title deeds, EPC ratings, mortgage and leasehold details, TA6 and TA10 forms, etc., contains essential information you should have ready before a sale. Please read our blog about the documents you need to sell your London property. Working with or instructing a reputable solicitor can help speed up the legal process for a smooth sale.

Along with positioning your house for a quick sale, you can boost its value by making certain upgrades and modernising it. This blog will guide you on how to maximise the value of your London property before listing it for sale.

Now that you know what it takes to expedite the sale of a London property, you can contact our experienced property professionals anytime. We have 21 branches across the UK capital and 14 international offices to assist you in buying, selling and renting your London property from anywhere in the world.