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Home NewsSuccess stories Dedicated on-site team ensures consistent rental yield at White City Living

Dedicated on-site team ensures consistent rental yield at White City Living

At Benham & Reeves, our team of experts provides a comprehensive end-to-end property service to clients. From property search and acquisition to furnishing, and overseeing the entire lettings process, we assist with every requirement. We are excited to share a success story where one of our clients benefited from our prompt and efficient on-ground lettings service. Continue reading to discover more about this positive experience and the consistent rental income we achieved for our client.

Success Story: Dedicated on-site team ensures consistent rental yield at White City Living

In September 2019, a client approached us with the goal of acquiring a spacious two-bedroom apartment in the heart of West London as an investment property. Our experienced sales team successfully secured a new home at Lincoln Apartments, within the highly sought-after White City Living by the Berkeley Group. As the only agent with an on-site office at this development, Benham & Reeves is uniquely positioned to provide an unparalleled service to vendors and landlords.

Nestled amidst eight acres of parks and gardens, White City Living enjoys a captivating setting, surrounded by world-class retail and entertainment, educational institutions and cultural landmarks. Its sought-after location offers seamless connectivity to Central London, making it a desirable rental area for working professionals and students.

Once the purchase of the apartment was completed in September 2019, our sister company, InStyle Direct worked on the styling and furnished the apartment within 48 hours. Our client opted for the upscale Diamond package which included furniture and upholstery in warm hues, while pastel accessories were used to infuse the apartment with personality..

With the apartment fully furnished, our lettings team wasted no time and within a week received a tenancy offer through our Japan Desk. The entire lettings process proceeded seamlessly and the tenant moved in within a couple of weeks. The convenience of having an on-site office at White City Living further facilitated the lettings process, ensuring a smooth and efficient experience for the landlord.

What impressed our client the most was the consistent rental income the apartment generated since the tenant’s occupancy in 2019. With a good 4% yield, which is competitive for a Zone 2 development, the apartment has proved to be a lucrative investment, providing attractive rental returns so far. Here’s the encouraging feedback we received from our satisfied client:

“I am extremely happy with the exceptional lettings service provided by Benham & Reeves. Their expertise in managing my property at White City Living has helped me grow the rental income from my investment. The convenience of having an on-site office at the development has truly made a difference, allowing for quick and efficient communication and ensuring a personalised service. I highly recommend Benham & Reeves to any landlord looking for outstanding property management and consistent rental returns.”

To explore renting, selling, or buying a property in White City, feel free to contact our sales team or refer to our comprehensive White City area guide for further insights.


About the Author

Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents.  With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from 21 prominently located branches and 14 international offices.