How our furnishing partner helped sell all remaining stock units at White City Living  

Inspired furnishing solutions lead to an impressive sales push

Leading developers in London work to a series of tight sales schedules as future projects often rely on funds generated by current ones. Developers in White City recently sought our design partners to execute such a strategy. It was agreed that while a couple of designed show homes would excite interest and lead to sales, pairing them with strong sales momentum was the best way to drive the sale of all remaining units. Subsequently, our design partner furnished all 11 units, which then sold out in under 30 days (including the show home itself) – a 100% success rate that allowed the client to start receiving a return on investment in record time.

Gold furnishing packages lay the groundwork for success

Speedily furnishing multiple apartments in the same development demands a different approach to the design of a show home. Quality and attention to detail are still paramount, but there is a need for some broader applications that can speed up the process. Furnishing packs are cost-effective, flexible, and easy to install, which makes them particularly popular with developers and investors who plan to set up multiple viewings over a short time period.

Our design partners’ Gold Furniture Pack starts at £3,995 + VAT and played a key role in the success at White City Living. After a series of quick consultations and a few modifications, these packs were rolled out into all eleven properties. Their impact was immediate:

• Not having to shop around individual furniture suppliers saved prospective purchasers valuable time and money.
• Realistic budgets could be planned, financed and adhered to.
• There was a pronounced uptick in buyer confidence towards the development, especially among overseas investors.

Furnishing solutions that have a broad appeal

The White City success narrative has a wider application. The presence of corporate professionals, post-graduate students and those working in the new tech sectors is fuelling the growing demand for quality accommodation in the Capital. Developers wishing to capitalise on this are realising that their most effective shop window is a property furnished properly to show true potential.

Achieve the sales by first achieving the look

In London, furnished apartments sell twice as quickly as unfurnished ones. This is because buyers of all persuasions are influenced by visual cues and stimuli when making a purchase decision. They respond to surroundings that reflect their preferred lifestyles and aspirations – something that a series of blank spaces simply cannot offer. The “Ready for Occupation” look that we regularly achieve at developments in White City, is a proven sales tool that allows developers to reduce levels of unsold stock and increase ROI yields quickly.

We can help

Helping to sell eleven apartments in a month with a 100% success rate is just one of the many success stories across London where we’ve helped developers, investors, landlords, and even homeowners achieve profitable outcomes over a variety of time windows. Contact us today for further information on how our inspired and practical approach to home furnishing can help sell any remaining properties at your development.