Broadway East: Where history meets innovation in the heart of East London

Welcome to Broadway East, a truly remarkable development in the heart of East London. Nestled on the banks of the picturesque Regent’s Canal, this transformative project by St William, a Berkeley Group brand, has revitalised the erstwhile Bethnal Green gasholders. Designed by the renowned architects of Rogers Stirk Harbour + Partners, this canalside development consists of 555 expertly crafted apartments that seamlessly merge elegance with innovation.

Broadway East comprises five buildings that creatively fuse modern design with the best of Victorian engineering. This unique mix of old and new, creates a captivating yet timeless aesthetic appeal.

A blend of nature & urban living

Broadway East offers a range of one, two and three-bedroom apartments that cater to modern lifestyles. What sets this development apart is its focus on a newly landscaped park, providing an oasis of greenery amidst the bustling city. Imagine waking up to the sight of the iconic London skyline every morning, with the tranquil park right on your doorstep. It’s a harmonious blend of nature and urban living, where you can escape the city’s hustle and bustle while staying connected to its vibrant core.

An array of on-site amenities

Broadway East isn’t just about beautiful apartments. It’s about creating a lifestyle that residents can truly cherish. The on-site facilities include a 24-hour concierge complemented by a sprawling residents’ lounge and screening room for an entertaining cinematic experience. The co-working space provides an ideal environment for work-from-home professionals, while the creative studio is a haven for artists and creators. Health enthusiasts can make the most of the wellness centre and state-of-the-art fitness studios, complete with a squash court to keep active. And don’t forget the brand-new canal walkway – a serene spot for a leisurely stroll or a morning jog. At Broadway East, there is everything needed for a productive lifestyle.

Desirable location with unmatched connectivity

One of the standout features of Broadway East is its unbeatable location. Situated in Zone 2, it’s incredibly well-connected to several popular areas across the city. The nearby Cambridge Heath Overground and Bethnal Green Underground stations make commuting a breeze. In just eight minutes, you can reach Liverpool Street, and in 15 minutes, you’ll be shopping on Bond Street. Canary Wharf, Stratford, Old Street Station and Oxford Circus are all within easy reach. This means you’re never far from London’s best business and entertainment districts.

Hotspot for shoppers, sports and quality education

Broadway East is just the right neighbourhood for shopping enthusiasts in East London. With Broadway Market on the doorstep, residents can easily access over 70 independent shops, cafes and restaurants. This Victorian Street market is open all seven days of the week from dusk to dawn and has everything from costermongers to greengrocers.

For a complete shopping experience, Westfield Stratford City with its more than 300 retail outlets is just a stone’s throw away. From high-end luxury brands to the latest in technology, fashion, entertainment and more, there is no shortage of retail therapy at the UK’s largest urban shopping centre.

Sports lovers will also find this area buzzing with action. The 560-acre Queen Elizabeth Olympic Park is easily accessible, offering a wide range of outdoor activities that range from live Premier League matches to several hockey, tennis and boxing championships.

Broadway East is also surrounded by well-regarded schools and universities. Queen Mary University of London is just a 17-minute commute away and is ranked amongst the top 10 research institutes in the UK, making it a prestigious destination for scholars and students.

East London at its best

Broadway East isn’t just a development; it’s a lifestyle choice. Set in the beating heart of East London’s sought-after E2 postcode, it functions as a hub for culture, creativity and community. Here, residents will not only experience the perks of canalside living but also have the opportunity to explore the lively urban village of London Fields, surrounded by parks, bakeries, cafes, markets and Michelin-starred restaurants. Broadway East is where history meets innovation and where nature meets modern London living.

For more information on this outstanding new development, please do get in touch.