Rare new-build opportunity arrives in prestigious Swiss Cottage

Tucked away between some of London’s most desirable neighbourhoods, 100 Avenue Road by Arada is a stylish new development coming up in Swiss Cottage. From spacious layouts to upscale amenities and excellent connectivity, this exclusive Zone 2 scheme has much to offer.

Developed right above the Underground Station, 100 Avenue Road is an upcoming development offering new homes in Swiss Cottage. The NW3 postcode is one of Camden’s most prestigious neighbourhoods in North West London, as there is only a limited number of new homes available in the area. Homebuyers and investors looking to secure a property at this development can choose from a collection of contemporary Manhattan, one, two and three-bedroom units across a 25-storey tower.

Exceptional lifestyle amenities

Along with elegantly designed homes, residents of 100 Avenue Road will also benefit from access to several world-class amenities. These will include a 24-hour concierge service, a business lounge, a library and a private dining space. There will also be a swimming pool, sauna, steam room, gym, fitness studio, yoga room and golf simulator. Every unit will also have its own private outdoor seating area to take in the scenic views of Swiss Cottage.

Surrounded by status and high value

Living in Swiss Cottage means staying close to some of London’s most premium neighbourhoods such as Hampstead, Primrose Hill, St John’s Wood and Belsize Park. This allows residents to enjoy a peaceful village-like charm with tree-lined streets and abundant parks and open spaces. Despite its quaint character, there are many independent cafes, boutiques, restaurants, theatres and parks to make the most of.

From an IMAX Cinema to a Grade II-listed library, O2 Centre and the Swiss Cottage Leisure Centre, there are many local attractions across Finchley and Adelaide roads within NW3. Popular parks, such as Primrose Hill, Regent’s Park and Hampstead Heath are all just a few minutes away from the development.

Aesthetic and sustainable living

Designed by Cartwright Pickard, the architects of 100 Avenue Road have carefully blended the building’s Art Deco theme to resonate with the architecture of the Belsize Park Conservation Area. The high-quality brickwork and curved corners of the development complement the Brutalist Design of the adjacent Grade II-listed Swiss Cottage Library.

With a net-zero carbon strategy in place, sustainability is at the core of this development, which uses high-performance building fabric, enhanced ventilation and additional staircases for safety.

Doorstep transport and connectivity

Residents of 100 Avenue Road are placed right above Swiss Cottage Station on the Jubilee Line of the Underground. From here, Bond Street is only a seven-minute journey, while King’s Cross can be reached in 14 minutes, and Canary Wharf is less than 25 minutes. Primrose Hill and Regent’s Park are within walking distance and take less than 15 minutes to reach. There are also multiple bus routes for commuting to popular areas like Camden Town, Victoria, Paddington and Brent Cross Shopping Centre.

Strong investment appeal in a prime location

With construction already underway, investing at 100 Avenue Road offers an opportunity to capitalise on strong housing and rental demand in an area with limited supply. Proximity to top London universities such as UCL, the University of Westminster and Regent’s University means there’s significant demand from student tenants as well as professionals seeking a quick Underground commute.

According to Rightmove, house prices in Swiss Cottage are currently 17% higher than last year, with average rental yields of up to 5.2% in the NW3 postcode. The shortage of new-builds in the area makes Arada’s new development highly sought-after in a prime Zone 2 location. Homes at 100 Avenue Road are scheduled for completion at the end of 2028.

Invest with Benham and Reeves for long-term growth

As London’s leading property agent with over 65 years of sales and lettings experience, we have a network of branches across the UK capital. Our dedicated branch in Hampstead covers the NW3 postcode area, including Swiss Cottage, to help buyers and landlords with all their property needs.

Overseas landlords and homebuyers also use our one-stop services to get their homes ready on time and to manage them throughout the year. If you are an investor looking to purchase a London property, we have an extensive inventory of new-build homes for you.

You can also get in touch with our experts to learn more about investing in the London property market.