Marketing opportunities come and go but in this case, literally. Benham & Reeves Estate Agents is now sponsoring Hong Kong’s No. 10 Light Bus Route. These essential forms of public transport carry approximately 1.5 million people each day, and the advertisements are seen by countless other motorists. The advertising campaign has been so successful thus far that Benham & Reeves Lettings has already been instructed by two Hong Kong landlords as a result.
Public Light Buses (PLBs) are the iconic minibuses crisscrossing Hong Kong each day. There are over 3,000 of the 16 seaters taking passengers on fixed routes across Hong Kong Island, Kowloon and the New Territories. They typically serve areas that the standard Hong Kong bus lines are unable to reach. A kind of cross between a bus and a taxi, their fares are not fixed and although they go from one point to another, drivers have the flexibility to choose their route.
Advertisements on these buses are limited and competition to sponsor the most popular routes is fierce. Benham & Reeves Residential Lettings previously sponsored the No. 1-3 bus route but when sponsorship of the popular No. 10 route came available, the London based lettings and property management agency – with a local office in Central, Hong Kong – pounced. The No. 10 route runs from the mid to upper levels of Hong Kong Island, passing through many of Hong Kong’s most salubrious areas.
“We’re very proud to sponsor the No. 10 PLB. It is part of our continued campaign to raising awareness of the Benham & Reeves Residential Lettings brand across Hong Kong and has already proved wildly successful,” comments Managing Director Anita Mehra, “Already we’ve had two new landlords walk through our doors wishing to instruct us to manage their London buy-to-let properties and existing clients have commented on seeing the ads too. The traditional graphics incorporating the Union Jack flag and the London skyline are quite memorable and have worked well for us. We have had a dedicated office in Hong Kong since 1995 and this is yet another example of our continued commitment to developing strong ties with the Far East.”
Anita Mehra will be in Hong Kong conducting private appointments and hosting a series of seminars focusing on investing in London from 20th October until 25th October. Anyone wanting to meet with Anita should contact the Penny Cheung on (+852) 2537 5443.
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