West London’s latest regeneration hotspot at The Green Quarter

A pioneering new development

The industrial pioneers of West London always built near water and that historical dividend is now paying off for property developers in the form of exciting new regeneration hotspots like The Green Quarter. Constructed on reclaimed commercial land, the apartments here overlook a one kilometre stretch of the Grand Union Canal as well as 90 acres of lush green parkland, making it hard to believe that the address is actually located in Zone 4. Connectivity to Central London is about to get a significant boost in the form of the new Elizabeth Line that will drastically cut journey times to the West End (17mins), City (24mins) and Canary Wharf (31mins).

A golden investment opportunity

Studios, one-bedroom and two bedroom apartments are all available to buy now below the stamp duty holiday price of £500,000. These are super-competitive prices when compared to the West London districts that are just a couple of train stops further eastward in Zone 3. These kinds of offers will be a thing of the past when Southall gets connected to Crossrail, so smart investors will be snapping apartments up in order to take full advantage. These homes are eminently rentable as the location is great for corporate professionals working in the City, tech entrepreneurs who want to be near the M4 Tech Corridor and young families looking for more space.

Community: the key to future prosperity

The scope and imagination that developers Berkeley have invested in the site is impressive. Beautifully designed one, two- and three-bedroom apartments are set among parks, gardens and a network of interconnected pathways. Residents have access to private gym and spa facilities as well as optional parking spaces and there are plans to build a school and a community health centre. Electric car charging and cycle storage are an indication of the developer’s continuing commitment to safeguarding the environment. This attention to detail even extends to the exact positioning of the apartments, taking into consideration the flight approaches from nearby Heathrow Airport with the aim of minimising noise.

The rise of Southall

With the high-speed Crossrail link on the way, the profile of the whole Southall neighbourhood is about to experience a welcome upgrade. Already known as a hub of thriving independent businesses, the addition of The Green Quarter is set to bring a touch of cosmopolitan glamour to the area. The high street is famous for its vibrant mix of cultures and a wide selection of international eateries, yet residents also welcome the chance to walk along the canal and picnic in the fields surrounding the new development. Wide open, family-friendly spaces are a prominent feature of West London and The Green Quarter is near several noted beauty spots, namely the stately home at Osterley Park and Minet Country Park.

Connectivity is key

The effect of the new Crossrail initiative cannot be overstated. Running all the way from Essex in the east to Reading in the west, the line will have an ultra-high-speed phase that will whisk passengers from Canary Wharf to Heathrow in just over half-an-hour. That section includes Southall and, as a result, residents can look forward to sipping drinks on their canal side balconies, just 30 minutes after closing their City work terminals. Likewise, they will enjoy the novelty of checking in at Heathrow within 10 minutes of leaving their front doors: It is really that ground-breaking a prospect and is set to revolutionise the way Londoners work and travel. Southall is already linked to Central London via a mainline route into Paddington, from where passengers can easily make connections to the West End and the City. The station is just a short walk from the The Green Quarter development allowing Londoners to connect, prosper and grow.

In July 2020, we launched The Green Quarter to investors in Singapore and Kuala Lumpur respectively. The development was warmly received by local rental investors who showed strong interest in the project and its transformative plan to change this vibrant part of West London.

Please contact us for the latest availability completing 2020.


About the Author

Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents. With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from sixteen prominently located branches and five international offices.