West London property explodes with new investment

With a thriving economy, good schools, sophisticated neighbourhoods that ooze with architectural splendour, there is a lot of store in the old term “West is best” which seems very fitting here.

Having worked in London property for just over 25 years, I continue to be fascinated by the ever-changing skyline. In particular, the property landscape on the Western fringes of the Capital which has totally changed with relatively unknown locations fast becoming popular rental hotspots. And below are just some of our favourite schemes right now and why we believe they are ripe with investment potential.

Good long-term growth

West London property prices have experienced steadfast growth over the last ten years due to extensive regeneration by property developers and huge infrastructure improvements to community and transport links. With the arrival of the multi-billion-pound Crossrail network, this trend certainly looks set to continue. According to Rightmove, one of the UK’s largest property portals, even in the ‘Brexit-fuelled’ sales market of 2019, house prices in West London were up 3% up on the previous year; most sales were apartments, which on average, sold for a staggering £897,067. And with emerging locations making themselves known on the western fringes of London, there are beneficial knock-on effects with schemes that look like and enjoy the same high-quality specification and amenities as their central-London neighbours and with upwardly projected growth and good rental yields.

If you’re thinking about investing in this highly-active market, I have added my shortlist of my top ‘West is best’ property developments below. These offer great long-term value, exceptional lifestyle amenities and convenient transport links into the centre of London. Contact our Sales team for further info and prices.

FILMWORKS EALING

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This elegant mixed use development of 200 high quality homes by Berkeley St George is built on the site of the old Art Deco Empire Cinema in the heart of Ealing. Its unique design includes a restoration of the historic façade of the former Cinema originally built in 1939.

What we love about it

The highlight of this development is the eight screen Picturehouse cinema and central piazza surrounded by a high-quality mix of shops, restaurants and bars, including Planet Organic.

PRICES FROM

£594,950

RENTAL YIELD

3.5%

TRAVEL

  • Ealing
  • 11mins to Bond Street
  • 25mins to Canary Wharf

DEVELOPER

Berkeley St George

COMPLETION

Q4 2020

FACILITIES

• Concierge service
• 8 screen cinema
• Central piazza
• Welcome lobby
• On-site shops & restaurants

WHITE CITY LIVING

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A fantastic new mixed-use development comprising 1,800 new homes set amidst eight acres of gardens and landscaped courtyards, part of an £8bn regeneration involving some of the biggest names in education, retail and media that is expected to create 10,000 new jobs.

What we love about it

Ideally positioned minutes from central London, high profile neighbours include Westfield London, the new 25-acre Imperial College Campus and the BBC Television Centre

PRICES FROM

£765,000

RENTAL YIELD

4%

TRAVEL

  • White City
  • 14mins to Oxford Circus
  • 20mins to King’s Cross

DEVELOPER

Berkeley St James

COMPLETION

Completed homes available

FACILITIES

• Swimming pool, gym
• Residents’ club, concierge service
• Secure lower ground parking
• Two 12-seater private cinemas
• Club lounge, cafe

HAYES VILLAGE

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Hayes Village by Barratt London is a buzzing new development of over 1,000 homes in historic Hayes with fantastic connections into central London. House prices in the borough have increased by 32% over the last decade. The development is ideally positioned within walking distance of a forthcoming Crossrail station, with several outstanding schools in close proximity.

What we love about it

Investors can benefit from an unrivalled 3 year return of 5% and a free furnishing pack by Instyle Direct, London’s leading home furnishing company

PRICES FROM

£288,000

RENTAL YIELD

5% guaranteed* for 2 years

TRAVEL

  • Hayes & Harlington
  • 5mins to Heathrow
  • 20mins to Bond Street

DEVELOPER

Barratt London

COMPLETION

Summer 2021

FACILITIES

• Most homes with outside space
• Landscaped communal gardens
• Planned residents’ gym
• Planned café/retail space
• Community centre

SOUTHALL WATERSIDE

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This ambitious waterside development arranged over 88 acres in the Borough of Ealing is one of London’s most significant regeneration projects with placemaking at its heart. A thriving residential destination with 3,750 brand new homes and exceptional residents’ facilities.

What we love about it

Perfectly connected, with upcoming Crossrail, Southall Waterside will provide access to London’s West End in just 17 minutes.

PRICES FROM

£302,500

RENTAL YIELD

4.8%

TRAVEL

  • Southall
  • 8mins to Heathrow
  • 17mins to Bond Street

DEVELOPER

Berkeley Homes

COMPLETION

Q4 2020

FACILITIES

• 14 acres of landscaped gardens
• Primary school, health centre
• Business & entertainment centre
• Hotel, cinema
• Supermarket, gastropub

HIGH STREET QUARTER

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High Street Quarter is an impressive £210m mixed-use scheme designed by Barratt London which is completely transforming Hounslow Town Centre with over 500 new homes, a vibrant piazza and 10 screen Cineworld Cinema. With far reaching views across the skyline and two nearby Underground stations offering quick access into the City in less than 30 minutes.

What we love about it

10 minute drive to Heathrow Airport, ideal for corporates working along the M4 corridor.
Over 20 schools in the borough rated ‘Outstanding’ by Ofsted

PRICES FROM

£335,000

RENTAL YIELD

5% guaranteed* for 2 years

TRAVEL

  • Hounslow
  • 33mins to Vauxhall
  • 40mins to Waterloo

DEVELOPER

Barratt London

COMPLETION

Summer 2020

FACILITIES

• All homes with outside space
• New Cineworld multiplex
• Planned shops, restaurants
• Landscaped courtyard gardens
• Underground parking, cycle storage

EASTMAN VILLAGE

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Eastman Village is a vibrant new scheme built on the landmark 55 acre site home to the historic Kodak factory for 125 years. Situated in the heart of Harrow, this development will provide 2,000 new homes with shops, restaurants and cafes set amidst landscaped green spaces.

What we love about it

With four highly-rated schools nearby including the world famous Harrow School, this north western suburb is popular with young families, while commuters will benefit from the fast and direct transport links to central London.

PRICES FROM

£340,000

RENTAL YIELD

5% guaranteed* for 2 years

TRAVEL

  • Harrow & Wealdstone
  • 12mins to Euston
  • 21mins to Oxford Circus

DEVELOPER

Barratt London

COMPLETION

Autumn 2019-21

FACILITIES

• Residents’ gym
• Free car club membership
• Extensive landscaped gardens
• Fibre broadband connectivity
• Secure cycle storage

HENDON WATERSIDE

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An award winning waterfront development nestled amidst the tranquil green surroundings of the Welsh Harp reservoir comprising 2000 new homes, all with private outdoor space and parking. Part of a major regeneration covering 30 acres, the development will also provide new parks and leisure facilities.

What we love about it

Sought-after waterside living with unrestricted South facing views from some of the higher floors. Situated 25mins by nearby Overground train to central London. Hendon Tube station within easy reach and Brent Cross Shopping Centre on your doorstep.

PRICES FROM

£376,000

RENTAL YIELD

4.5%

TRAVEL

  • Hendon Central
  • 16mins to King’s Cross St Pancras
  • 17mins to Euston

DEVELOPER

Barratt London

COMPLETION

Summer 2020

FACILITIES

• All homes with outdoor space
• Concierge service
• Private fitness suite
• Car parking
• Communal gardens

GRAND UNION

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The Grand Union canal provides a peaceful backdrop to this truly pioneering scheme of over 3000 high specification apartments (all with a balcony/terrace) by leading tier one developer Berkeley St George.

What we love about it

Zone 3 location with excellent connections to the City and West End. Its West London location means that it is a short taxi journey from all five terminals of Heathrow Airport.

PRICES FROM

£395,000

RENTAL YIELD

4%

TRAVEL

  • Stonebridge Park
  • 21mins to Paddington
  • 26mins to Oxford Circus

DEVELOPER

Berkeley St George

COMPLETION

Q3/Q4 2022

FACILITIES

• Concierge
• Residents’ lounge
• Gym, Bowling Alley
• Medical centre
• Private nursery

MILLBROOK PARK

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Millbrook Park offers true suburban living in Mill Hill, one of North London’s most sough-after areas. Residents benefit from access to acres of parks and open spaces, a new piazza with shops and restaurants and even a new primary school – all this just half an hour from central London.

What we love about it

Tranquil village vibes – local amenities include cafes, bars, golf clubs, an arthouse cinema and leisure centre. Northern Line Tube station opposite the development.

PRICES FROM

£427,000

RENTAL YIELD

5% guaranteed* for 2 years

TRAVEL

  • Mill Hill East station
  • 22mins to King’s Cross
  • 27mins to Leicester Square

DEVELOPER

Barratt London

COMPLETION

Summer 2020

FACILITIES

• All homes with outdoor space
• Car parking
• Fibre optic broadband
• Landscaped communal gardens
• Bike storage available

WESTERN CIRCUS

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Western Circus by Barratt London consisting of over 300 new homes is strategically positioned with outstanding links to central London and the City. Crossrail is set to further boost connectivity, cutting the journey time to Bond Street to under 10mins.

What we love about it

Sought after Zone 2 location one Tube stop away from Westfield London, Europe’s largest shopping and entertainment complex

PRICES FROM

£519,000

RENTAL YIELD

5% guaranteed* for 2 years

TRAVEL

  • Acton
  • 9mins to Bond Street
  • 16 mins to Liverpool Street

DEVELOPER

Barratt London

COMPLETION

Summer 2021

FACILITIES

• Courtyard gardens
• Fibre broadband
• Supermarket, coffee shop
• On site Car Club
• Entrance foyer for each block

If any of the above property developments are of interest to you or if you are looking to buy or sell a property in London, do get in touch. We will be happy to set up a no-obligation valuation or just provide the latest information on opportunities available now.

*Conditions apply
Prices correct at time of publication
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About the Author

A board director since 2001, Marc oversees the company’s London rentals operation as well as marketing and developing strategies for new business. He has been instrumental in the company’s expansion, working closely with managing director Anita Mehra to develop its core services and frequently co-hosts property seminars for investors in many international locations. Read more about Marc von Grundherr here - Read full profile

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