There are some areas in London that can take you completely by surprise as regeneration transforms them into exciting new places in which to live and work. On the other hand, there are districts like South Kilburn, where you are left wondering: “What took them so long?” The potential of a neighbourhood which shares borders with both Maida Vale and Queen’s Park has been patently obvious for some time now, but it’s clear that the local authorities wanted to find just the right partnership for a project as important as North West Quarter.
Property developers, Countryside are no strangers to ambitious projects and have a stellar track record of creating communities and adding value to the existing social infrastructure. What they are building in South Kilburn is quite rare: a selection of high-quality apartments that are at competitively priced, despite being located in a highly popular Zone 2 address. The development’s first phase was completed in late 2021, but it is the next two phases that will surely catch the eye, as they will be finished together with a brand-new amenities space and purpose-built plaza. Comprising a bespoke collection of one, two and three bedroom apartments, the phases are scheduled to start completing Q4 2023.
South Kilburn is the classic London “buffer zone”, an area that combines a distinct commercial heritage with period homes and plenty of planned, urban green space. This was somewhat disrupted in the 60s and 70s as social housing took up large swathes of land, but that trend is now in the reverse. A major dividend of this policy change, North West Quarter points to a bright, sustainable future for a modern NW6 demographic that includes professionals, students, creatives and young families. What they will discover here is a totally regenerated streetscape. Gone are the functional, concrete tower blocks. Instead, we have softer profiles and a more sympathetic brickwork-based approach, with a defined focus around a reconstructed public plaza.
The NWQ interiors are designed and finished to the exacting standards that one would expect of accommodation whose target market is that of discerning and aspirational professionals. These standards include high specification premium branded kitchen appliances as standard and flooring throughout included at no extra cost.
The development is situated on Carlton Vale, a wide, tree-lined thoroughfare that connects with the genteel luxury of Maida Vale. On its way, it passes through the southern edge of Kilburn, an area full of historic pubs, buzzing cafes and eclectic shopping. It is also home to the award-winning Kiln Theatre, combining a cutting-edge theatre venue with an impressive art gallery and boutique cinema.
Connectivity-wise, residents of NWQ will find that they are never far from the centre of everything they could possibly need for modern city living. Kilburn Park Underground Station (Bakerloo Line) is just a seven-minute stroll away and runs a regular service directly into the West End via Paddington and Baker Street. The interchange with the Elizabeth Line at Paddington cuts journey times to both Canary Wharf and Heathrow Airport down to below 30 minutes: an almost magical figure that is bound to result in great rental yields (around 5%) and minimal void periods.
An opportunity to invest in property this close to central London at such good price points doesn’t come along frequently. No doubt investors will be taking advantage of their extra spending power and lining up viewings as we speak. It’s not too late to join them.
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